Amazon Launches Cashier-free Store: Walk in, Grab What You Want and Go

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Amazon Go is a new kind of store featuring the world’s most advanced shopping technology. No lines, no checkout – just grab and go!

What is Amazon Go?
Amazon Go is a new kind of store with no checkout required. The tech giant created the world’s most advanced shopping technology so you never have to wait in line. With Amazon’s Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)

How does Amazon Go work?
Amazon’s checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, Amazon will charge your Amazon account and send you a receipt.

How big is the store?
Amazon’s roughly 1,800 square feet of retail space is conveniently compact so busy customers can get in and out fast.

What do I need to get started?
All you need is an Amazon account, a supported smartphone, and the free Amazon Go app.

Why was Amazon Go builded?
Amazon aims to create a shopping experience with no lines and no checkout. Building up o the primary experience Amazon.com provides, insiders have pushed the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go. So, this is why Amazon Go was created and Just Walk Out Shopping.

So I can just shop normally?
Yes! Just browse and shop like you would at any other store. Then you’re on your way. No lines, no checkout.

What can I buy at Amazon Go?
Amazon offers delicious ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favorite local kitchens and bakeries. The selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. You’ll find well-known brands we all love, plus special finds. For a quick home-cooked dinner, pick up one of our chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.

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