Launch day sell-out for first release of Dubai Properties’ affordable homes


“We are proud that Dubai Properties is paving the way for the affordable housing segment in the UAE, as we play a key role is reinvigorating the real estate sector, while supporting the economic diversification in the country,” he continued.

The 8.2 million square feet master-development in Dubailand, Serena will be developed across five phases and with the first phase, Bella Casa, anticipated to be complete by Q3 2019. Consisting of aesthetically pleasing landscaped rows of 4 to 6 units, phase one consists of 2- to 3-bedroom townhouses and 3-bedroom semi-detached villas, the new and smartly designed concept brings Spanish architecture and promotes a dynamic, lively and vibrant lifestyle through the unique concept of a plaza in the heart of the community.

In close proximity to Downtown Dubai, Serena enjoys direct access to Emirates Road, and will feature a variety of amenities comprising recreational facilities, swimming pools, gym, play areas, and a healthcare facility, propounding the development’s idealness for families. The development enjoys ample leasing retail spaces of approximately 100,000 sq.ft, offering its residents significant choices of retail options that serve their daily needs.


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