Launch day sell-out for first release of Dubai Properties’ affordable homes


The first release of Serena – Bella Casa – sells out within hours following intense demand from clients and investors, demonstrating vibrant and healthy Dubai’s real estate market

Customers and investors queuing at DP sales center (2)

Dubai Properties (DP), a leading Dubai-based real estate master developer known for the development and management of prominent destinations across the Emirate, today announced that the release of the first phase of its Spanish Mediterranean-inspired new community, Bella Casa at Serena, was sold out on launch day in record time.

The pre-sales online registrations received an immense response from interested buyers. Dubai Properties sales and customer center in Ras Al Khor witnessed huge numbers of interested clients and investors queuing from the early hours of Saturday morning, resulting in a total sell out of the released units.

Targeting the affordable housing segment, Serena was released to the public at exceptionally competitive prices. The unparalleled flexible three years payment plan, integrates easy installments, making the purchase accessible to families and investors wishing to own homes in Dubai, and offering them a vibrant lifestyle in a new dynamic community.

Marwan Al Kindi, Executive Director of Sales and Sales Operations said: “The astounding response to the launch of Serena is an indication of a positive and healthy real market in the UAE, and another testament to the robust demand on the affordable housing segment in the country. Selling out Serena confirms our deep understanding of the real estate market in the country, and our capability to create master-planned developments in response to verifiable market need is evident today, which encourages us to continue to release additional units in the coming days.”


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