Emirates NBD wins Marketing Department of the Year at 2011 International Business AwardsSM



  • Also recognised as Distinguished Honoree for “Truth and Reality” Campaign
  • Highlights achievement of Emirates NBD’s international brand building strategy

Recipients of International Stevie Award trophies were selected from more than 3,000 entries received from organisations and individuals in more than 50 nations. Among the other winners and honorees were iconic global brands such as Siemens, Daimler, Cisco, General Motors and Coca Cola.

“Emirates NBD is proud to stand among numerous distinguished global brands that have been recognised at these top international awards,” said Jamal Bin Ghalaita, Group Deputy CEO, Emirates NBD. “In recent years we have consolidated our position as a leading financial services provider in the Middle East. This award is a testament to the efficacy of our international brand strategy, which aims to strengthen our brand presence in strategic overseas territories, and has succeeded in positioning Emirates NBD on par with brands of international distinction.”

Honourees were determined through two rounds of judging by 10 specialised committees and close to 200 professionals worldwide, who participated in the judging process.

Emirates NBD’s trophy-winning nomination was for building the leading banking brand in the UAE through an innovative 360 degree marketing approach, which encompasses eight distinct fields. These include consumer insights, product innovation, internal branding, brand activation, events & sponsorships, local area marketing, digital marketing and communications.

“By focusing efforts in each area of our unique 360 degree marketing programme, we have succeeded in communicating our new brand value proposition of an enriched banking experience to our customers,” said Vikram Krishna, Head of Group Marketing, Emirates NBD. “These international awards are a tremendous achievement for the bank, and recognise the hard work and dedication of our teams who have succeeded in scaling great heights in the short lifespan of our brand.”

Emirates NBD was also recently lauded for its PR/marketing initiatives at the Middle East focused Arab Achievement Awards, when it won top award for Best Marketing/PR Company. It was also named Asia’s Best Brand at 2011 CMO Asia Awards for Excellence in Branding and Marketing, held in Singapore.

The bank will be presented with one Stevie Award trophy and one Distinguished Honoree medal at an awards gala ceremony to be held on Tuesday, 11 October in the Emirates Palace Hotel in Abu Dhabi, United Arab Emirates

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