Emirates NBD named Asia’s Best Brand at 2011 CMO Asia Awards



  • Award recognises mind, market and commitment share of Emirates NBD brand among consumers
  • Highlights achievement of Emirates NBD’s international expansion strategy

Emirates NBD, a leading bank in the Middle East announced today that it had won the award for ‘Asia’s Best Brand,’ at the recently concluded 2nd CMO Asia Awards for Excellence in Branding and Marketing, which received entries from 25 countries in the Middle East, Asia and Asia-Pacific. Emirates NBD was the only bank from the UAE to win an award at the event, and was also recognized as the “Best Employer Brand.”

‘Asia’s Best Brand,’ award is conferred on manufacturers and companies of outstanding consumer products and focuses on the company brands and trademarks. Emirates NBD was awarded the title based on the mind, market and commitment share of the brand among consumers in the specific product category. This accolade was achieved based on the brand’s strength in consumers’ minds, the brand’s ability to encourage buying behaviour, as well as actual buying behaviour.

“Emirates NBD is proud to be honoured with the title of ‘Asia’s Best Brand’,” said Jamal Bin Ghalaita, Group Deputy CEO, Emirates NBD. “In the short space of two years since the new Emirates NBD brand was launched, the bank has gone from strength to strength, to establish itself as one of the most recognised names in the financial services industry in the Middle East and beyond.

“This award is of particular significance, since we have been recognised from amongst well-established brands across the Middle East, Asia and the Asia Pacific region. It is also a fitting tribute to our international expansion strategy that seeks to replicate our UAE-based success across reputed financial centres like London and Singapore,” he added.

Brian Shegar, General Manager and Head – Asia Pacific, Emirates NBD, received the award on behalf of the Board and Management of Emirates NBD PJSC. Among the other winners were iconic global brands such as Coca Cola, adidas, P&G, Singapore Airlines, Starbucks and Google.

“It is gratifying to know that despite being a very young brand, Emirates NBD has won recognition against international competition, and is being seen on par with globally established brands,” said Vikram Krishna, Head of Group Marketing, Emirates NBD. “This accolade shows that our approach to provide an enriched banking experience to our customers has been very well received in the market.”

Headquartered in Dubai, Emirates NBD is the largest financial services provider in the UAE. It is fast expanding its presence in regional and international markets with dedicated offices in Saudi Arabia, London and Singapore.

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