Superbrands Tribute Event to honour UAE’s Strongest Brands


To announce the ‘Brand of the year’ award in addition to launching the seventh edition of the Superbrands UAE book

Superbrands, the independent authority and arbiter of branding, announced that they are hosting their annual tribute event to honour UAE’s strongest brands on July 11, 2011 at the Intercontinental Hotel in Dubai Festival City. Superbrands will also announce the highly anticipated ‘Brand of the Year’ award in addition to unveiling the seventh edition of the much coveted coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the Tribute event.

Speaking about the event, Mr. Mike English, Director, Superbrands Middle East, says, “It gives us great pleasure to announce the ‘Oscars of Branding’ night, our tribute event for UAE’s strongest brands. We are happy that many local brands, which include new entrants, have made it to the Superbrands list this year in addition to globally recognized brands. These brands were not only voted for by our distinguished brand council members but also by 2,500 marketing professionals, who voted through an online poll. The brand which scores the highest points will be awarded the accolade of ‘Brand of the Year’ at the Tribute Event.”

After a rigorous selection criteria, set by the Superbrands Council, over 2,500 professionals were invited to vote for candidate brands. More than 1,415 leading UAE brands were scored by the Superbrands Council and through the online poll and the highest scoring brands were then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands

“UAE’s best brands, which range from FMCG brands to local family owned businesses, are featured in the Superbrands book. We are pleased to see many new local brands making an entry this year along with globally recognised brands. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organisation and its brand value,” Mr. English adds.

The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status.

The Superbrands tribute event, which will be attended by the Who’s Who of the corporate world, is set to be a true celebration of many of the country’s highest profile brands, and promises to live up to its global reputation as the “Oscars of Branding”.


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