Leading online shopping portal celebrate first anniversary with triple success

  • Awarded at the Pan Arab Web Awards Academy 2011
  • Joins forces with independent boutique Tigerlily
  • Signs new ready to wear designer

3abaya.com, region’s first and leading online shopping portal is going from strength to strength with a triple reason to celebrate its first anniversary.

The rapidly growing fashion portal was delighted to receive an award in the Best E-Commerce category at the 7th Pan Arab Web Awards Academy this month.

Recognizing its leading position in the Middle East, 3abaya.com has also made the strategic decision to launch its must-have fashion collection at the independent boutique Tigerlily. And with 3abaya.com earning style plaudits and huge demands online, the portal has collaborated with a wealth of new inspiring designers to increase its fashion line of luxury abayas, shaylas, jalabiyas and dresses.

Emirati entrepreneur Hind Baker, launched 3abaya.com in May 2010, and in its first year has experienced huge success. Alongside continued rapid growth, 3abaya.com has attracted a strong international customer base by significantly broadening its product offering from the region’s most talented designers.

Hind Baker, CEO of 3abaya.com said: “The past year has been a whirlwind for me, it’s been challenging but I am thrilled with the progress we have made. To win an award at such an early stage is a huge achievement for the company and a result of a lot of hard work to give our customers a greater fashion experience. Going forward I am determined to evolve the brand and continue to invest in growing and improving 3abaya.com, so we satisfy existing customers and attract new people to the site and store.”

The website is now internationally recognised, taking sales from 144 countries such as Trinidad and Tobago, South America including Costa Rica, Chile and Argentina, Sweden, Japan and The Netherlands, as well its key buyers from the GCC, US, UK, France and Morocco. Since January 2011, the portal has received over 63,436 page views, over 12,000 views every month.

From July 1st the online collection will be accessible to regional customers in the chic boutique Tigerlily based in Wafi City, Dubai. “Although my current showroom catered to most customers needs, there was a definite desire to view and try pieces in a boutique environment. Tigerlily stocks a wonderful collection of pieces and caters to an exclusive audience,” Baker explained.

“3abaya.com continues to speak to today’s culturally proud, fashionable and independent woman. Some of our customers are looking for the exclusive, high-end designs, whereas others are looking at more affordable pieces; I want to cater to both. Joining up with Tigerlily, I believe gives 3abaya.com more flexibility in doing this,” concludes Baker.

To meet the needs of their growing international and regional customer base, 3abaya.com has recently signed a selection of new designers to its already impressive line-up of fashion brands. These include M Collection, Joanna, Songes, Noor D’izar, Nawader and Surbhi Jaggi, all brands are featured on the website and select pieces will be exclusive to Tigerlily.


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