Cristal d’ Arques unveils ‘state-of-the-art’ Diamax collections in the UAE


Cristal D’Arques, the international brand of exceptional crystal ware, echoing refinement, delicacy and creativity launched yet another stupendous crystal collection, Diamax in the Middle East.

The launch of Diamax, the revolutionary material developed by the Arc International research labs, took place at Falcon Ball Room, Le Meridian, Dubai. Mr. Francois Bonneville (CEO – Arc International, Middle East ) along with Mr. Jassim Al Rais( MD Al Rais Group); the sole distributor for the UAE region formally launched the product in the presence of members of the media and representatives of major retailers.

Known worldwide for its uncompromising quality, Cristal D’Arques reinvents crystal ware with its magnificent Diamax collection that is crafted with artfulness and sophistication in every piece. Incorporating the mesmerizing glamour of diamond, the dream of every lady, Diamax ushers in the grandeur of royalty in your dining table.

Transparency is widely accepted as the measure of the superior quality of glass. Diamax scores 99 on the transparency index surpassing the ordinary glass which is only 93, grabbing the reputed stature of the world’s ultra clear glass. Extreme shine day after day and wash after wash, makes Diamax the unique glassware collection in the world solving the eternal problem of homemakers. It has been scientifically proven that the eternal shine of Diamax is not affected even after 500 household dishwasher cycles or 2000 industrial dishwasher cycles. “Ageless” is the only word to describe this miraculous output of Diamax. Another great advantage of Diamax is that it is more resistant to life’s shocks and the passage of time.

AASons, the top notch home products dealer in the Middle East is launching the high quality product Diamax in the GCC. Over the years AASons has been successful in creating an unrivalled reputation in the market which makes it peerless in the arena of quality. AASons has always made it a point to familiarize its style conscious Middle East customers with the classic brands that reign the international market. The launch of Diamax is yet another commendable endeavour from AASons to glitter the households in the whole GCC with the irresistible appeal of Diamax.

“We are obsessed with perfection and quality, the reasons why we have an array of top class world brands in our stable of household and kitchen products. Cristal d’Arques has enjoyed runaway success right from its introduction in the GCC. We anticipate similar and even greater success to Arc International’s new collection – Diamax,” says Mr. Stanley Joseph, Group General Manager, Al Rais Group. AASons is a division of Al Rais Group.


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