Sink or Swim: How to Stay Afloat in Tough Economic Times

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CORONAVIRUS IMPACT

An interview with Richard Dean, author or “Sink or Swim: How to Stay Afloat in Tough Economic Times”. The book, published in June 2010, analyses the credit crunch – and its impact on companies in Dubai and the UAE. Dean says that “discipline” is the frenzied boom leading up to a recession is the key to surviving a crash. He talks with journalist Rebecca McLoughlin.
For more info on the book and Richard, visit www.sinkorswim.ae. This video was produced by Talk Media, a production house based in Dubai, UAE. www.talkmedia.ae.

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