The Address Dubai Mall hotel opens doors to new lifestyle experience

1. Direct link to The Dubai Mall and opening to views of Burj Dubai
2. 244 rooms and suites; five stylish restaurants and lounges; luxurious spa
3. Innovative shopping services focused on The Dubai Mall

The Address Dubai Mall, a five star premium hotel linked directly to The Dubai Mall, the world’s largest shopping and entertainment destination, has opened doors to guests today, 9/09/09.

The third property in the portfolio of The Address Hotels + Resorts, the hotel brand owned by Emaar Hospitality Group, The Address Dubai Mall has a spectacular elliptical design that stands tall next to the mall with direct access from Sheikh Zayed Road.

The hotel has 244 elegant rooms and suites, all offering sweeping views of Downtown Burj Dubai, described as the new heart of the city. Leveraging the close proximity to the mall, which features 1,200 retail outlets including a dedicated Fashion Avenue with 70 world-leading haute couture labels, the hotel introduces the services of a personal fashion advisor and personal shopper as signature amenities.

Mr Mohamed Alabbar, Chairman, Emaar Properties, said: “The opening of the hotel is Emaar’s tribute to the city of Dubai as it celebrates the launch of the Dubai Metro. As the city moves into a new league of progress with advanced connectivity, Emaar is privileged to further strengthen the city’s hospitality sector with the new hotel.”

He added: “Dubai is continuing to beat all projections in terms of visitor arrivals with over 1.85 million guests being hosted in the second quarter of this year alone. This indicates a robust growth of tourism and growing demand for hotel rooms. The opening of The Address Dubai Mall complements the emergence of The Dubai Mall as one of the most popular shopping destinations for guests from around the world.”

Positioned as the city’s newest shopping and leisure destination, The Address Dubai Mall has the entire roster of amenities that has helped The Address Hotels + Resorts differentiate itself within the hospitality industry.

“Our key differential is in offering tangible guest benefits,” said Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group. “The Address Dubai Mall also highlights The Address brand traits of having a superior location advantage and upholding the highest customer service standards.”

He added: “The Dubai Mall attracts an average 3 million visitors every month and together with such spectacles as The Dubai Fountain and Emaar Boulevard, has become one of the most-preferred tourist destinations in the city. Adding to the shopping and leisure choice is Souk Al Bahar, an Arabesque-styled shopping mall, only within walking distance of the hotel. The Address Dubai Mall thus offers the unparalleled advantage of being part of a vibrant environment, while also accessing some of Dubai’s diverse attractions easily.”

Some of the leisure attractions that guests at the hotel can look forward to include Dubai Aquarium & Underwater Zoo featuring 33,000 aquatic animals; Olympic-sized Dubai Ice Rink; SEGA Republic, the largest of its kind indoor theme park in the region; Reel Cinemas; and the soon to open KidZania®, a children’s edutainment centre being introduced to Dubai.

Designed in light wood furnishing, all 244 rooms and suites have rich interiors. The rooms are accessorised with avant-garde features including flat screen TVs, complimentary wireless Internet access, iPod docking stations and gourmet coffee and tea machines.

A fine selection of international cuisine is available at the hotel’s five contemporary restaurants and lounges. The dining highlights include NA3NA3 billed to become one of the city’s most preferred Arabic speciality outlets. For the hip and trendy are Amatista lounge offering a blend of Arabian and modern décor; the poolside restaurant Cabana with an alluring menu of cocktails and upbeat music; and Karat, the lobby lounge, perfect for relaxing after a day of shopping. Ember, the hotel’s signature outlet, will open shortly.

The Address Dubai Mall also features a luxurious spa with an extensive menu of refreshing world-class experiences. There are nine treatment rooms, all leading to a spectacular swimming pool and landscaped deck. The hotel also features the QIX Kid’s Club, a fun and entertaining programme specially tailored for children.

Centrally located, the hotel offers a convenient setting for business meets. The hotel’s large ballroom can accommodate up to 650 guests. In addition are six events and meeting rooms that can host from 15 to 40 people.

The Address Dubai Mall joins the league of The Address Downtown Burj Dubai, and The Palace – The Old Town, both operated by The Address Hotels + Resorts. The brand has also established its international credentials with management contracts to operate speciality luxury properties in Morocco and France.

About The Address Hotels + Resorts:
The Address Hotels + Resorts, the five star premium hotel brand launched by Emaar Hospitality Group sets an all-new definition for global standards of luxury. Creating a distinct positioning with the brand philosophy of ‘Where Life Happens’, The Address properties are situated in the most vibrant locations and target corporate, leisure and group travellers – particularly the international jetsetters and global high achievers who value personalised luxury. This modern brand focuses on a ‘one size fits one’ strategy where benefits to guests and service excellence are a priority. The expansion of The Address Hotels + Resorts include key destinations in the Middle East and North Africa region, the Indian Subcontinent, Asia, Europe and America over the next ten years.