Dubai First launches complete corporate solutions payment package

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Dubai First MasterCard Corporate Card Sets New Service Benchmark

Dubai First, the consumer finance company of Dubai Group, a member of Dubai Holding, in association with MasterCard Worldwide, a leader in advancing global commerce, today launched Dubai First MasterCard Corporate Card, a complete corporate solutions package, to address the financial needs of medium to large sized companies in the UAE.

With the launch of the Dubai First MasterCard Corporate Card, Dubai First has cemented its position as a multi-product card issuer, addressing the consumer and corporate segments of the market.

The Dubai First MasterCard Corporate Card will provide convenience, control, and unmatched service as part of a complete corporate solutions package. Aimed at companies that deal with a variety of corporate expenses by employees, the Card offers a cost-effective solution to efficiently manage and streamline expenses, analyse spending patterns and allocate budget for future spending.

Ibrahim Al Ansari, CEO, Dubai First, said:

The release of the Dubai First MasterCard is a major milestone for us as our corporate strategy places enormous emphasis on commercial enterprises that play a significant role in Dubai’s economic growth. Employee expenditure figures considerably on the financial statements of every business organization. Coming at a time when businesses are required to make judicious use of their resources, this Card will be seen as an invaluable and indispensible tool in fiscal planning, since it conveniently allows both the employer and the staff member to keep a close and responsible tab on expenditure.

The Dubai First MasterCard Corporate Card is designed to be an effective management tool in controlling company and employee business expenses. The reconciliation statement at the corporate and individual level brings transparency to a company’s financial and operational expenditures, enabling a company to better manage and control the overall business expenses. The Dubai First MasterCard Corporate Card also allows the employer the flexibility to set or modify an employee’s credit line for business purposes.

Ravi Bhardwaj, Country Corporate Officer, Dubai First UAE, said:

The Dubai First MasterCard Corporate Card will not only address the needs of existing corporations in Dubai, but will also set the standard for service in this product category. Through its focus on effective control, efficiency and savings, the Dubai First MasterCard Corporate Card ensures a clear focus on achieving expense management goals, while facilitating an easier bill payment mechanism for employees.

The Dubai First MasterCard Corporate Card is well-suited for organisations seeking improved expense management, greater cost efficiencies, high service levels and improved back-end office requirements. With the enhanced service, companies will be able to access information by using an array of solutions to provide more detailed information on corporate expenditure.

Eyad Al-Kourdi, Country Manager, UAE, MasterCard Worldwide, said:

At MasterCard, we understand that procurement needs of corporations go far beyond traditional payment cards. We are delighted to collaborate with Dubai First to strengthen their customer relationships through the launch of an end-to-end integrated payment solution from MasterCard. This product will allow corporations to track, manage, report and control their business expenses.

The Dubai First MasterCard Corporate Card comes free for life and is equipped with several key features including a dedicated account manager, insurance benefits such as travel insurance, special discounts and offers with key business-to-business vendors and flexibility in setting spending limits amongst others.

Launched in 2007, Dubai First has been consistently leading the consumer finance sector in the UAE to higher standards. The company has successfully launched several ground-breaking products such as the Royale Card, the Cash Back Credit Card, Business Credit Card for small and medium enterprises, and Quick Cash Personal Loans.

With an aim to become a market leader in consumer finance in the region, Dubai First extends financing solutions for consumers and businesses alike. Dubai First’s vision is aligned with Dubai Group, its parent company, which has evolved as a forerunner in the development of Dubai’s financial sector.

Dubai First

Dubai First is the first consumer finance company of Dubai Group, established by Dubai Holding.  Dubai First was launched as a result of extensive research into the regional finance industry, which revealed that the market is heavily overbanked but severely underserved. Dubai First aims to fill this gap and distinguish itself by being a customer-focused, service-oriented consumer finance player. Dubai First’s vision is to be market leader in consumer finance in the region. The strategy of the organization is to establish a centre of multi-functional excellence in the UAE and leverage this to enter new markets. Dubai First currently offers credit cards and personal loans, with. Its signature product is the Royale MasterCard from Dubai First, an invitation-only sophisticated black card, fringed with a golden metallic border and embedded with a certified diamond set within a distinctive crest. For more information, please visit www.dubaifirst.com

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