Social media websites are nowhere near their old popularity nowadays. Most of them have given users the novelty excitement already. Now people want something fresh and different. They no longer have the desire to share with their fake friends and they have got tired of being so exposed to the world. Today, social networks users crave for a more personal online experience that offers them both privacy and effectiveness.
Do you use social networks frequently? If yes, then you might be a narcissist! A new study has found that, when used often, social websites can easily makes us more narcissistic.
This interesting discovery was made by researchers from the University of Michigan. In their study published in the online journal Computers in Human Behaviour, they capture all their observations. For the purposes of the survey, scientists used interviewed more than 90 adults at an average age of 35 years, as well as nearly 500 university undergraduates. The research focused on the amount of time they tend to spend and the amount of content they publish on their social network profiles. In addition, the study tried to find a connection between the social habits of respondents and the traits of their personality. Read more
Social networks transformed the way we connect and communicate with people. We can now find old friends and add them to our contact list or spend hours in meaningless discussions with our closest people.
Even though the popularity of these websites is currently declining, new social networks are being created every day. The market is filled with thematic platforms for socializing which try to lure more users by adding irrelevant features like bigger profile pictures or more expressive emoticons. The result – one endless confusion. The more choice we are given, the less we are able to actually decide on something. That is mainly due to three main issues: Read more
Podcasts are video or audio files which are sent over the web. They can be downloaded on the consumer’s computer device or streamed online. Many marketers use podcasts to spread the word about a product or a service. The reason for this is that podcasting has many benefits. For instance, it does not have a topic limitation. Also, podcasts resemble lectures and listeners can often learn something useful or interesting from them. Despite that this marketing platform is not that popular among marketers who use social media in their work. However, a new study states that this will change pretty soon. As a matter of fact, podcasting is expected to become one of the top marketing trends on social media websites this year. Read more
Social media websites are a modern-day vanity fair. They are a place where many people do all they can to get noticed and to receive a response from their circles of social contacts. The ultimate goal is to present yourself as a successful and happy individual. As a result, the majority of pictures posted by social users include wide smiles, wild parties, couples in love and long vacations. Not many are those who dare to publish a picture of their boring day in front of the laptop, for instance. That is why it was not a surprise when a number of studies announced that social media websites can make us feel lonely and sad or even to unlock a depression. However, a new research shows that the situation is getting more and more serious as it triggers users to undergo plastic surgeries. Read more
As the economy is transforming, retailers are forced to turn to new franchise models in order to adapt to the present situation. A research made by iFranchise Group has found that in attempt to stay competitive, retailers rely on innovative business structures, as well as original services and products. Here are the top trends in retail franchising outlined by the study.
Nearly everyone who has access to the Internet uses social media websites. The reasons for that vary from one person to another. Some people use social networks to connect with their friends, while others simply observe the activity of their social connections. A recent research finally revealed the identity of the most active social media users. Interestingly, the study has discovered that these are not teenagers or computer geeks, but moms. Read more
Small Businesses Choose Social Media and Mobile Technology Over Location Marketing
Location marketing is losing its lustre in the eyes of small business owners. It’s now being replaced by alternative marketing methods which include social media and mobile technology. This conclusion was made in a report by research and marketing company Constant Contact.
The report reveals that nearly all small business owners who have participated in it rely on social websites to promote and market their company. In contrast, less than 20% of them use location marketing or location-based services, which for most of them actually could bring better results. Read more
Have you noticed that recently social media users are not that active as they were before? In the not so distant past, people used to spend hours updating their social status or socializing with old and new friends on social networks. Now it seems that a big part of the users have lost interest in these activities. Even teenagers are not that crazed over the social experience any more. How can something so popular lose its glam in seemingly an overnight? Here are some possible explanations. Read more
Are you a regular user of social media websites and applications? If yes, you are more productive in your work than people who don’t. This is the conclusion of a recent study by data analysis company Evolv.
The research focused on the effect that social media websites have on employees. For the purposes of the study, the company interviewed thousands of job seekers. The survey found that the majority of the respondents had between one to four social profiles. Very few were the ones who used over five different social networks.