- Campaign covers all leisure attractions of Emaar Retail in The Dubai Mall and Dubai Marina Mall
- Donation boxes set up at vantage points backed by a series of promotional activities; donations of AED 5 over and above the price of entry tickets can also be made at the various leisure attractions
- Summer-long philanthropic initiative to be held through the Holy Month of Ramadan and Eid Al Adha
Emaar Retail LLC, the premier provider of leisure and entertainment choices in Dubai, has partnered with UAE-based philanthropic organisation Dubai Cares, to support the recently launched ‘Girls’ Education Campaign 2011.’ The campaign aims to increase awareness of the importance of girls’ education, as well as raise funds to support Dubai Cares programs that address the gender imbalances in primary education and empower girls within their communities in developing countries across the world.
As part of the Memorandum of Understanding (MoU) with Dubai Cares, Emaar Retail LLC will host a summer-long campaign which will run across all its leisure attractions in The Dubai Mall and Dubai Marina Mall throughout the holy month of Ramadan and conclude after Eid Al Adha. The MoU was signed by Arif Amiri, Chief Executive Officer of Emaar Retail LLC, and Tariq Al Gurg, Chief Executive Officer of Dubai Cares.
Mr Amiri said: “Education is the cornerstone of personal and community development, and providing educational opportunities for underprivileged children, especially girls, can make an epochal difference to an entire society. Empowering women has proved to bring tangible benefits to societies by fostering financial independence, which in turn enables them to counter poverty and support the family for a better standard of living.”
He added: “Dubai Cares has been at the forefront of driving a monumental change globally by providing children in developing countries with access to quality primary education. We are honoured to partner with Dubai Cares, which underlines the global vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and to support the programme through our leisure attractions, with the special objective of promoting girls’ education. The campaign will be a perfect fit to celebrate the spirit of the Holy Month of Ramadan marked by charity, compassion and solidarity.”