Tag: Brands
UAE Consumers Find Brand Origin As Important As Product Benefits
Nielsen Study: 73% of UAE Consumers Find Brand Origin As Important As Product Benefits
In a recent online survey conducted by Nielsen, a leading provider...
Emirates Brand Value Grows 17% to reach US$7.7 billion
Airline holds position as #1 airline brand and #1 brand in the region
Emirates has come out on top again as the world’s most valuable...
Luxury Goods Growth Forecast
With Hermès reporting a 22% increase in second-quarter sales for 2015 and positive results for both LVMH and Kering, it looks like 2015 will...
Bloomingdale’s online store ships to 91 countries
Bloomingdale’s online store now offers international shipping to 91 countries, including locations in Africa, Asia, Australia, the Caribbean, Europe, the Middle East, and South...
2015 Most Reputable Companies – Surprising Rises and Falls
Building a good reputation is a top priority for companies. Businesses now realize that a good reputation offers many benefits, like greater consumer preference,...
Most Powerful Brands are Not Most Valuable
To establish a valuable brand is very much different from establishing a powerful brand. Brand Finance’s Brand Strength Index examined the main factors that define...
Made in UAE: Emirates, Dubai Mall and Emaar Highest Ranked...
Emirates is the UAE’s most positively perceived home-grown brand in 2014, followed by Dubai Mall and Emaar, according to YouGov’s first ever Home-Grown Annual...
Top Fashion Brands in 2014
Under the influence of the 2014’s biggest sports event, the World Cup in Brazil, fashion trends this year witnessed a sporty makeover. Even luxury...
Top 10 High Buzz Brands in UAE
Samsung, Google and Emirates top the mid-year brand rankings in UAE, recently released by research firm YouGov. During the first half of 2014, Facebook...
How Dubai Ranks on Best City Brands List
Dubai recently updated its city brand. However, a new research shows that the old one did a pretty good job. According to a joint...
PR vs. Content Marketing: Which is More Effective for Brands?
More and more businesses today are focusing on content marketing to expand their targeted market, engage customers and increase sales. But is branded content...
Instagram Pronounced Best Platform for Brands in 2013
A new study revealed that the top social media platform for businesses this year is Instagram.
Cyber Deals Week Continues With Even More Exciting Offers Being Released
The festive shopping season kicked off last week with Black Friday sales and the busiest day for online shopping, Cyber Monday, really surprised customers...
Upcoming Customer Service Trends for 2014
There is a widespread belief that customer service is doomed to take a turn for the worse. The truth, however, is that accurate customer...
A Dubai-based company among Top 10 in Middle East Brand Simplicity...
The 2013 Global Brand Simplicity Index is an output of more than 500 brand ratings across 25 industries, based on a survey of more...
Global Brand Simplicity Index Revealed
Fourth Annual Global Brand Simplicity Index Demonstrates the Impact of Simplicity on Revenue, Brand Loyalty and Innovation
Global strategic branding firm Siegel+Gale announced the launch...
Superbrands to recognize UAE’s strongest brands
The brand with the highest score will be declared ‘Brand of the year’; Ninth edition of the Superbrands UAE book to be unveiled
Superbrands, the...
2013 Tendencies Retailers Must Watch
Sagacious retailers are already looking forward to 2013 consumer trends, although now their cash registers and online shopping carts are full of festive sales proceeds....