Under the influence of the 2014’s biggest sports event, the World Cup in Brazil, fashion trends this year witnessed a sporty makeover. Even luxury fashion brands gave in to T-shirts with slogans, sweatshirts and sweatpants. This tendency also pushed traditionally sports fashion brands on the list of the top fashion brands.
One good example of a sports fashion brand that was positively influences by the 2014 World Cup is Nike Inc. In 2014, the value of the company reached $19 billion. That made Nike the most valuable sports business brand. In addition, the company extended its contract with Manchester United F.C. Nike also gains fame points by sponsoring many popular athletes, like LeBron James, Maria Sharapova, Kristiano Ronalod, Roger Federer, Rory Mcllroy and even Michael Jordan. Have a look at some rare top sellers below:
Zara continues to be the biggest apparel retailers in the world, despite that it has adopted a strategy of zero advertising. Instead, the company prefers to invest in retail stores all over the world. As a result, in 2014, the number of Zara stores in the world hit 6,500 in nearly 90 countries.
Adidas is the second sports fashion brand on the list this year. The company made the most of the 2014 World Cup by introducing its newest products just in time for the championship. Adidas seems to have a great passion for football since it endorses some of the biggest names in this sport, including David Beckham, Lionel Messi and Zinedine Zidane.
H&M is a top brand when it comes to fast-fashion clothing for women, men, teens and kids. It can also be said that is also among the fastest growing ones. Just three years ago, the company had a little over 2,300 stores across the world. By the beginning of 2014, their number surpassed the 3,000 mark. As a result, H&M now employs around 120,000 people. Among the most talked about guest designer collaboration of H&M in 2014 was Alexander Wang.
Polo’s new collections seem to go well with the current hipster trend. The sports line of the company offers a unique style. In addition, Polo is one of the most googled fashion brands this year.
We are yet to find out the main influences of the fashion industry in 2015. However, it is highly likely that some of these companies will continue to be among the top five next year.