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How Dubai Ranks on Best City Brands List

Dubai recently updated its city brand. However, a new research shows that the old one did a pretty good job. According to a joint...

Celebrity Social Media Tactics Which Brands Should Adopt

Celebrities’ social media pages and accounts are always the most followed and liked. No brand can match their success. Yet, it can also be...

UAE is One of the World’s Strongest Nation Brands

An annual report on nation brands by Brand Finance reveals the most valuable nation brands of 2013. According to the company's CEO, David Haigh,...

PR Agencies No More?

In the beginning of every new year, the web gets filled with countless predictions and forecasts about the marketing and the media trends for...

13 Marketing Trends for Brands in 2013

The new 2013 year is almost here. As you have probably heard, 13 is a number that symbolizes many different things. In religion, 13...

How to Build Your Brand Online

Did you know that approximately only 10% percent from entrepreneurs succeed? Becoming a small business success takes hard work, funding and determination. The Internet can...

Top 10 brands on the Middle East Brand Simplicity Index, survey

The need for simplicity and the corresponding economic value is greater than ever. In Siegel+Gale's third annual Global Brand Simplicity Index™, the company evaluated...

MENA consumers are among the world’s most brand loyal

According to Ernst & Young’s 2012 MENA Customer Barometer  MENA consumers are among the world’s most brand loyal 25% of respondents in the UK and...

The new world of brands

While North America still accounts for the majority of global brand names, the shift in world finances brought about by the power of the...

Apple’s biggest marketing secrets revealed accidentally

With share price undisturbed by recently reported slowing smartphones' sales and investors focusing on the coming iPhone 5, Apple doesn't need to develop inventive...

Divorce is a brand-risky and expensive business

Tom Cruise and Katie Holmes to divorce after five years of marriage When they first got together, Tom Cruise jumped on a couch, Katie Holmes...

Superbrands to honour UAE’s Top Brands

To announce the ‘Brand of the year’ award at the tribute event in addition to launching the eight edition of the Superbrands UAE book Superbrands,...

Promotional Products: An essential element to increase sales

Promotional products can become your silent salesman, even without your presence Ordering strategy of promotional products should be developed on occasion Some company owners, especially startups...

How entrepreneurs can outdo competitors

Competitors are around every corner. Young entrepreneurs often hesitate to follow their business dreams, because they believe their target market is already so competitive...

Branding can be a key differentiator for SME’s

A two-day branding workshop was hosted by The Brand Union at the recent MENA Businesswomen’s Network (BWN) inaugural forum, aimed at emphasising the importance...

Brands need to be meaningfully different and relevant

Contrasting consumer expectations and needs – especially within different cultural contexts – means all brand communication strategies must and will vary according to the...

Easter promotional strategy for companies

Generating business through promotional products is a popular concept among business entities Giving promotional items to your clients on any special occasion of events is...

Dubai Duty Free becomes the only brand to win the ‘Brand...

Superbrands today announced that Dubai Duty Free has once again won the coveted ‘Brand of the Year’ award at the seventh annual Superbrands Tribute...