Tag: Branding
Expo 2020 Dubai Opportunities for Apparel, Homeware Businesses
Producers to submit proposals for Expo’s apparel and homeware categories
Items will be sold at stores across the UAE as well as Expo...
Two of UAE’s Healthiest Brands Are Homegrown
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in...
Twitter registered in DED as part of protecting trademarks
Underlines intellectual property protection initiatives of Dubai: Ibrahim Behzad
Dubai Provides an integrated IP rights protection system: Mashhoor Al Shamsi
Social networking service Twitter...
Emirates Wins UAE Best Brand Status
Home-grown powerhouse Emirates is the most positively perceived brand in the UAE yet again according to the 2016 BestBrand Rankings - released today by...
2016 World’s Most Valuable Brands Revealed
Apple is the world’s most valuable brand, according to the latest Interbrand ranking.
Measured across three components, the ranking looks at the impact of brand on...
Personal Branding: Three Unique Brooches to Make You Stand Out
The saying “You only have one chance to make a first impression” holds true in many situations, from job interviews to sales calls, blind...
2016 Best Global Brands Revealed
Apple, Google and Coca-Cola are the three most valuable brands in the 2016 Best Global Brands report of Interbrand, leading brand consultancy.
Automotive and technology brands...
Social media tips for converting customers into friends
Your brand’s long-term social media strategy could use a more personal touch. As you plan, consider one thing: How do you make friends in...
Social Media Risks for Companies
The accessibility and fluidity of social media leaves businesses and organisations open to significant risks. But there are countermeasures that could be take to...
UAE Consumers Find Brand Origin As Important As Product Benefits
Nielsen Study: 73% of UAE Consumers Find Brand Origin As Important As Product Benefits
In a recent online survey conducted by Nielsen, a leading provider...
Top Companies to Work For in UAE
A global research and consultancy firm that recognizes the best workplaces in over 50 countries worldwide based on their applications, has revealed the ‘Top...
Emirates Brand Value Grows 17% to reach US$7.7 billion
Airline holds position as #1 airline brand and #1 brand in the region
Emirates has come out on top again as the world’s most valuable...
Hitachi offers solutions for the energy needs of expanding cities
From the food we eat to the health system that keeps us well, to the many electronic devices that keep us connected and entertained...
New Branding Study Reveals World’s Most Popular Luxury Hotel Brands
A new study of luxury hotel brands was released yesterday by Luxury Branding, a highly reputed London-based consultancy, naming The Ritz-Carlton Hotel Company, L.L.C....
Emirates unveils Arsenal branded plane
Emirates, a global connector of people and passions, and official partner of Arsenal Football Club has unveiled its first plane to feature Arsenal branding...
Coca Cola Combats Prejudice This Ramadan
This Ramadan, Coca-Cola hopes to tackle societal prejudice by inspiring the Middle East to remove the labels they put on people. Through this campaign,...
Luxury brands must navigate technology and consumer forces to remain competitive
Global luxury brands should take advantage of evolving technological and consumer demands to help boost profits and remain competitive, according to the 2nd annual...
Travel companies are yet to fully capitalize on social media potential
Travel companies are not fully capitalizing on the business opportunities presented by social media platforms, according to the Digital Channels in Travel report launched...