The Dubai Shopping Festival returns from 5 December 2025 to 11 January 2026, once again transforming the city into a spectacular winter celebration of shopping, entertainment, gastronomy, and culture. Marking its 31st edition, the Dubai Shopping Festival continues to be one of the city’s most anticipated annual events, welcoming both residents and global visitors for 38 days of world-class experiences.
Every winter, the Dubai Shopping Festival turns the entire city into an open-air stage filled with creativity and excitement. This season promises an elevated program of dazzling nightly drone shows, headline concerts featuring international and regional artists, interactive installations, and immersive performances across Dubai’s most popular districts. These large-scale attractions complement the festival’s signature retail offerings, creating a rich mix of entertainment and unforgettable moments.
Retail remains at the heart of the Dubai Shopping Festival, and shoppers can expect citywide sales, exclusive product launches, and limited-edition collaborations across luxury fashion, high-street brands, electronics, beauty, lifestyle, and homeware. As always, DSF’s legendary raffles and mega prize draws will give shoppers the chance to win luxury cars, gold, cash prizes, and other high-value rewards. These life-changing raffles are one of the defining features that keep the Dubai Shopping Festival at the forefront of global retail events.
Organised by the Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), the Dubai Shopping Festival continues to showcase Dubai as a global capital of tourism, retail, and entertainment. The festival’s ability to seamlessly blend shopping with cultural experiences, outdoor activities, and world-class shows has made it a cornerstone of Dubai’s annual events calendar.
Ahmed Al Khaja, CEO of DFRE, emphasizes the Dubai Shopping Festival’s importance in shaping the city’s identity. He notes: “For more than three decades, the Dubai Shopping Festival has embodied the creativity, ambition and community spirit that define our city. The 31st edition builds on this incredible legacy, bringing together the world’s leading brands, artists and experiences for 38 days of retail excellence, entertainment and celebration. Each edition strengthens Dubai’s position as the world’s most exciting winter destination – a place where innovation, joy and togetherness come naturally.”
Alongside its shopping and entertainment highlights, the Dubai Shopping Festival also celebrates the city’s cultural diversity. Visitors can enjoy open-air markets, artisanal craft zones, food festivals, and heritage showcases. From gastronomy trails and chef-driven pop-ups to family-friendly attractions, roaming performances, and themed cultural activations, DSF offers something memorable for every age group.
The Dubai Shopping Festival also plays a vital role in supporting Dubai’s retail and tourism sectors, attracting millions of visitors each year and reinforcing the city’s status as a leading global destination. With its unmatched mix of retail promotions, entertainment spectacles, cultural programming, and wintertime charm, DSF stands out as a truly unique festival that brings the entire city together.
As Dubai prepares for another vibrant winter season, the Dubai Shopping Festival 2025–2026 promises to deliver an experience defined by celebration, creativity, and discovery. With its unbeatable offers and citywide festivities, this year’s festival will once again showcase the very best that Dubai has to offer.
