Fenix Launches Middle East’s First E-scooter Private Subscription Service

  • MyFENIX offers innovative and flexible weekly or monthly e-scooter subscription packages for private use
  • Connected vehicles include a smart app, insurance and maintenance, and free annual upgrades
  • Dubai is FENIX’s fourth operational city since its launch one month ago

FENIX, the newly-launched micromobility operator with a mission to unleash urban potential and propel communities forward, is the first company in the Middle East region to introduce a private subscription service for electric scooters. Officially launched in Dubai, MyFENIX offers commuters their own FENIX connected e-scooter for an affordable weekly or monthly fee, inclusive of unlimited rides, a smart app to lock and locate the scooter, and free maintenance with no-questions-asked vehicle replacements in less than 24 hours.

Available for AED 100 per week or AED 200 per month, MyFENIX is accessible across all areas of Dubai to private subscription users.

Jaideep Dhanoa, Co-Founder and CEO of FENIX says, “At FENIX, we aim to provide commuters with a range of micromobility services that best meet their daily needs and unleash urban potential. Private e-scooters have taken off all over Dubai and now with MyFENIX consumers have another affordable, no-commitment option in place of paying thousands of dirhams to buy a scooter upfront that they may not use or that may break due to poor quality. MyFENIX is the first micromobility subscription solution in the region that provides insurance for every ride, free service and maintenance, annual vehicle upgrades and a smart app for your scooter. These elements just aren’t available today for a scooter buyer. We are proud to augment our shared scooter service in the region with this first-of-its kind holistic offering in Dubai.”

MyFENIX offers commuters free insurance on every ride, free vehicle upgrades every year and free cancellation at any time. Residents and visitors in Dubai can locate their personal e-scooters, monitor battery levels and lock / unlock the digital lock via the FENIX mobile application.

The launch of MyFENIX in Dubai marks the operator’s fourth operational city in the region and third Emirate in the UAE. Following its successful launch in Abu Dhabi and Ras Al Khaimah in November 2020, the purpose-built e-scooters are now available in eight communities, including the Corniche, Al Dana, Al Bateen, Al Reem Island, Al Maryah Island in Abu Dhabi and Al Marjan Island, Corniche Qawasim and Al Hamra in Ras Al Khaimah. Future expansion across the Emirates is planned for the near future.

IQ Sayed, Co-Founder of FENIX says, “We want to transform the way we move in cities and ignite impactful commerce. This means empowering commuters to have freedom and access to affordable, convenient and sustainable transportation options. The MyFENIX service is a game-changer for mobility access, offering a price point and level of convenience that is within reach of the majority of the population. We believe MyFENIX will create a step change in multimodal transportation journeys that are inclusive, efficient, 100 percent sustainable and safe.”

Fenix has the largest fleet of electric scooters in the Middle East and each scooter is equipped with the world’s first integrated hand sanitization packs. Users can avail the MyFENIX subscription packages via the FENIX mobile application, available on the iOS and Google Play stores.


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