Abdullatif AlMulla, Group CEO of Dubai Properties Group, said: “Dubai Properties has long focused on introducing leading international hotel brands to JBR to attract global visitors as part of Dubai’s vision to boost tourism. The launch of Marriott International’s EDITION allows us to introduce a premium beachfront boutique hotel experience to JBR, further expanding the choice of options for travelers. EDITION is designed to appeal to discerning travelers looking for a vibrant, luxurious setting for their stay and we are confident it will appeal to visitors from all parts of the world, as well as local residents.”
Ian Schrager, chairman and chief executive officer of Ian Schrager Company, commented, “I am thrilled to continue the global expansion of the new EDITION lifestyle brand with this exciting project in Dubai. Following the opening of our Abu Dhabi hotel, the EDITION brand is on track to have a robust presence in the Emirates.”
Now open in New York, London, Miami and Istanbul, EDITION Hotels has marked the next chapter in the lifestyle hotel story. This delicate balancing act encompasses, for the very first time, not only great design and true innovation, but also great personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings “all under one roof”. The authenticity and originality that Ian Schrager brings to this new brand coupled with the global reach of Marriott International results in a truly distinct product that sets itself apart from anything else currently in the marketplace.
Each hotel with its rare individuality, authenticity, originality and unique ethos reflects the best of the cultural and social milieu of its location and of the time. Although all of the hotels look completely different from each other, the brand’s unifying aesthetic is in its approach and attitude to the modern lifestyle rather than its appearance. EDITION is about an attitude and the way it makes you feel rather than the way it looks. Sophisticated public spaces, finishes, design and details serve the experience, not drive it.
Future EDITION hotels are planned for Abu Dhabi (2016), Sanya, China (2016), Bangkok (2016), Times Square (2018), West Hollywood (2018), Reykjavik, Iceland (2018), Wuhan, China (2019), and Bali, Indonesia (2019).