Let’s Face it: Beauty Inspires Beauty


Bloomingdale’s – Dubai celebrated the best of summer skincare, fragrances and cosmetics to kick off their annual beauty campaign, “Let’s Face it: Beauty Inspires Beauty” in the Beauty Department.

Ushering in the month long celebration, the lively event previewed this season’s must-have beauty items and highlighted numerous special offerings and promotions happening in-store. Visitors were offered hands-on make-up and skincare tips from the experts. In skincare, La Mer offered a customized skincare experience while beauty specialists from Bobbi Brown revealed valuable tips and tricks to help create a ‘Pretty Powerful’ look with their latest make-up collections. From their revolutionary soft rollers for big beautiful hair to braving the use of a bun roll, hair consultations and styling were also available from Sleep-In Rollers. Guests also let their fingers do the work on the mini red carpet through our exclusive Mani Cam showcasing the latest trends in nail art from picture polish.

For the duration of the ‘Let’ Face It’ campaign, customers are encouraged to post and share their beauty inspired selfies and describe what inspired their look by using the Bloomingdale’s – Dubai created Instagram hashtag – #BloomiesBeautyDXB. Customers also have a chance to view their ‘selfie’ competition entry on our live Instagram window on the Ground Floor. The customer with the maximum likes by June 28, 2014 wins a hamper packed with irresistible beauty treats worth over AED 5,000 and a one-on-one makeup Master Class with Illamasqua’s Regional Makeup Artist.

Celebrating the best of beauty through to June 28, 2014, Bloomingdale’s – Dubai continues to get you buffed, spritzed, flawless and fabulous with our definitive guide of must have beauty products and exclusive promotions in the Beauty Department located on the Ground Floor, Bloomingdale’s – Dubai, The Dubai Mall.


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