International advertising and promotion campaign aims to highlight opportunities for global business in Dubai
Dubai has launched an international print and online campaign, under the slogan ‘Dubai means business’. The new initiative emphasizes on the opportunities that Dubai offers for businesses, from small and medium size enterprises to large multinationals.
The campaign’s narrative is told by key representatives from the private and public sectors. The key target is international markets where Dubai has existing and growing business and trade relationships extending from Australia and China in the east, through to India and the UK, and as far west as Brazil and the US.
Short edits of the films will run on international online media and leading websites to effectively reach audiences in each of the target markets as well as locally in the UAE and regionally in the Middle East.