IKEA UAE launches new interactive website



IKEA UAE has launched a new interactive website www.ikeauae.com which allowsIKEA customers to check products and prepare shopping lists ahead of their visit to the stores at Dubai Festival City and Yas Island.

Customerswill now have the ability to find information about IKEA products, compare features and attributes and sort by price, name etc, on the easily navigable portal which will help in creating an efficient shopping experience.

Among several innovative features on the portal is the IKEA Home Planner tool which allows users to drag and drop furniture into their own customised room dimensions before viewing in 3D and refining their choices ahead of their visit to the Dubai or Abu Dhabi stores. Customers can then save their drawings on IKEA’s central server that can be accessed in stores.

“The new IKEA UAE website builds on the experience from our customers who expect an online experience that is more than just the presentation of basic product information,”said Mile Franicevic, General Manager IKEA – UAE.”The website embodies IKEA’s core values of good design and function at affordable prices. What’s even more interesting, it keeps us focused on the evolving goals and habits of the online customer,” Mr. Franicevic added.

For each key area of the home, the IKEA UAE portal showcases a series of room sets with the ability to click on featured products to learn more or search for other similar products. The room sets will be kept updated to reflect the seasons and to continue to inspire customers.

The latest IKEA 2012 catalogue and product brochures can also be viewed online or downloadedwhile checking out what the IKEA restaurant is offering for the day.


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