- 2011 marks 35 years since the 1976 launch of the Ford Fiesta – a car that has achieved iconic status in Europe and around the world
- 15 millionth Fiesta produced in July, with demand for the sixth generation model showing no signs of waning
The Ford Fiesta is celebrating two milestones in the summer of 2011, reaching its 35th birthday with a total of 15 million cars produced worldwide.
But despite turning 35, Fiesta is showing no signs of a mid-life crisis. In fact, it looks sharper than ever inside and out thanks to a refreshing facelift.
The Ford Fiesta reached the 15 million production landmark this month, a figure boosted by the popularity of the latest generation model. Ford has built a million of the current model since it debuted 28 months ago.
As Europe’s best-selling small car in 2009, 2010 and on track to accomplish the same feat in 2011, the Fiesta is one of Ford’s greatest success stories – appealing to several generations of drivers with its attractive styling, practicality, efficiency and performance.
“The Fiesta is a special car that has a special place in the hearts of European customers and car lovers around the world,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “It’s a testament to the original Fiesta from 1976 and the engineers who have developed and improved the car through more than three decades that the Fiesta remains one of the world’s most popular cars.
“Times and technologies have changed, but as long as the Fiesta continues to deliver the style, economy and performance elements that have been present from the very beginning, it will remain an enduring success.”
The very first Fiesta was produced in Valencia, Spain, in 1976 as Ford’s practical and economical response to a fuel crisis that was gripping the world, and it immediately tapped into a small car demand in Europe and around the world.
Valencia continues to build the current Fiesta production with Ford’s manufacturing plant in Cologne, Germany, now producing the majority of new Fiestas. The Fiesta also is built in Nanjing, China, Rayong, Thailand, and Cuautitlàn, Mexico.
Thirty-five years, six generations and 15 million cars after its debut, the Fiesta continues to offer practicality, style and efficiency to car buyers of all ages.