American Express® Middle East launches ‘Choose your Prize’ campaign

  • Campaign to make using American Express Cards even more rewarding
  • Monthly raffle draw gives Cardmembers flexibility to select prizes that match their lifestyles

In line with its commitment to provide Cardmembers with unmatched flexibility and rewards, American Express Middle East today launched an innovative new campaign. The ‘Choose Your Prize’ campaign rewards Cardmembers in the GCC, Egypt, Jordan and Lebanon for using their Cards through April and June 2011, with a chance to win fantastic prizes in monthly raffle draws.

Cardmembers simply need to make three or more purchases in a month to automatically enter a raffle draw for a chance to win the prize of their choice from a desirable selection including a trip of a lifetime. Cardmembers who make ten or more purchases in a month will get double raffle entries. At the end of each month, ten lucky winners can choose from an exciting selection of prizes ranging from mobile phones, iPads and LED TVs, to $1,000 vouchers to be used for shopping, jewellery or travel.

The campaign will also feature a ‘Grand Prize Draw’ where winners have even more choice and flexibility. To be eligible, Cardmembers must make ten or more purchases in any month during the offer period to receive one entry. Cardmembers who make ten or more purchases across all three months will receive three entries into the grand draw.

The lucky grand prize winner can select either all six monthly prizes, including an additional $5,000 in vouchers or a luxury lifetime trip for two people including business class flights tickets. If the grand prize winner opts for the luxury trip they have an extensive choice with 4 exotic holiday destinations to choose from– a cruise to the Mediterranean or Caribbean , or a trip to the Maldives or Greece.

Bilal Alavi, Head of Marketing, American Express Middle East, said: “The Spend and Choose your Prize’ campaign is part of American Express’ ongoing commitment to provide unmatched benefits, rewards and life-enriching experiences to Cardmembers. We know our Cardmembers are selective and require flexibility, and that’s why we’ve left it up to them to choose their prizes.”

The “The Spend and Choose your Prize” promotion is open to all American Express® Credit Cards The American Express® Card and The American Express® Gold Cardmembers issued by American Express Middle East. The promotion ends June 30, 2011. Further details can be found on the American Express Middle East website.


Please enter your comment!
Please enter your name here