Corporate team-building with new ‘Broomball’ Games at Dubai Ice Rink

  • Popular winter sport incorporating ice hockey with soccer comes to Dubai
  • Open to everyone, as no ice skates required
  • Special corporate packages offered for this exhilarating sport

Book the next corporate day out at the least expected of venues – Dubai Ice Rink, with an unprecedented sport – Broomball. The game, very similar to ice hockey in formation and rules but incorporating some soccer strategies, is a popular winter sport in the US and Canada, and has made its entry into the region at Dubai Ice Rink, managed by Emaar Retail LLC, the innovative entertainment & retail provider and a subsidiary of Emaar Malls Group, in The Dubai Mall.

The latest addition to an array of ice rink events including ‘Disco on Ice,’ Broomball will appeal to a wide audience as it does not require ice skates to play the game. Players only have to wear special straps – provided by Dubai Ice Rink – on to their own sneakers, thereby making it particularly appealing to those who are anxious or do not know how to ice skate but still want to comfortably enjoy the game on ice.

Broomball players have to tackle the ball that must be netted in the opponent team’s goal post using special ‘brooms’ – sticks made of aluminum with a moulded plastic broom-shaped head. Each game consists of two halves and the goals are the standard ice hockey nets.

Dubai Ice Rink is offering special corporate packages for one-hour broomball sessions that are ideal for team-building. The game is a non-contact sport and is played with the formation of two teams consisting of six players on each side.

Faris Juma, General Manager, Dubai Ice Rink, said: “Broomball was first played in Canada in the early 1900s and later developed further in the United States. By introducing it to Dubai Ice Rink, we are offering an extended bouquet of services for our visitors who want to enjoy the experience even if they are concerned about ice-skating. The game is ideal for corporates as a team-building exercise that can be conducted safely but with unparalleled fun.”

The exclusive use of the ice rink will be for three games that are 20 minutes long. For more information or to book a Broomball game, please contact Dubai Ice Rink on 04 4485111 or email

The Olympic-sized Dubai Ice Rink employs state-of-the-art technologies and serves as a model for indoor ice rink developments. In addition to Broomball, two-hour Public Skating and Disco Sessions are popular with the public. Skating lessons are on offer, as well as private, semi-private or group skating lessons.

Dubai Ice Rink also serves as a venue for birthday parties, and serves as a multi-purpose venue for private functions and corporate events. Dubai Ice Rink features The Skate Shop, for all ice skating accessories and souvenirs.

Other leisure attractions at The Dubai Mall include KidZania®, an edutainment centre for children offering 70 role-play experiences; UAE’s largest megaplex, the 22-screen Reel Cinemas; Dubai Aquarium & Underwater Zoo with over 33,000 aquatic animals; and the largest SEGA Republic indoor theme park in the region.


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