World of Stories takes on a 3D theme as DSS signature event begins June 18 at Mercato


World of Stories, a signature event of Dubai Summer Surprises 2010, is all set to take audiences on a magical journey when it begins on June 18 at Mercato. Taking popular tales to audiences in malls through stage shows, World of Stories this year features the theme of the famous character Alice and transports viewers into her exciting wonderland. Show timings are 4:30pm, 5:30pm, and 7:30pm. World of Stories will go on till June 29 and is open to visitors for free.

Dubai Events and Promotions Establishment, an agency within the Department of Economic Development in Dubai, stated that ‘World of Stories’ is one of the most significant summer events as it gives children an opportunity to experience the thrill of tales and fantasies when the stage comes alive with popular cartoon characters. The whole concept of tales is to impart valuable lessons to children and World of Stories makes the experience more enjoyable for the whole family.

DEPE also emphasized the fact that it always strives to develop the event and add new exciting elements, hence, the distinctive nature of this year’s World of Stories is the incorporation of the 3D theme where several popular cartoon characters are depicted in a 3D form making them appear life-like.

Rana Jaser, PR and Corporate Communications Manager of Mercato said, “Mercato is very pleased to host this event. ‘World of Stories’ is an event that falls right into the longstanding commitment of Mercato to present its shoppers and visitors with exciting and entertaining events that cater to all family members and complement the festivities of DSS 2010. In addition, Mercato will have a plethora of events during the coming weeks of DSS that will surely reaffirm its posture as a leading family destination for shopping and leisure in UAE.”

Characters portrayed through the 3D theme of “World of Stories” this year include Sinbad, Aslan, Sleeping Beauty, Pinocchio, Snow White, Bambi, Mr Tumnus, Ali Baba, Cinderella, Aladdin, Robin Hood, Dorothy, Tinkerbell, Peter Pan, Dumbo, Mary Poppins, and Harry Potter. Visitors to Mercato will be welcomed by a 3D magic eye gallery through the walkway leading to the Porto Vecchio area. The gallery will be open throughout mall hours.

Children that love art and craft can head to the balcony above the stage where the area will be themed on the Mad Hatter’s Tea party from Alice in Wonderland. Numerous art and craft activities are being organised throughout the event from 3pm to 5:30pm and from 6pm to 8pm.

Apart from seeing their favourite cartoon characters live on stage, children can also hear exciting stories in the storytelling area between 3 and 3:30pm and from 6:15pm to 7:10pm. To add to all the excitement, a caterpillar mascot will roam the mall every hour giving mall visitors a photo opportunity.


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