Axiom Telecom Strikes Gold with UAE-Exclusive Launch of LG Phone


LG BL40 Gold Available from Select Axiom Telecom Outlets in June

Axiom Telecom, the region’s leading mobile phone retailer and LG Electronics (LG), a global leader and technology innovator in mobile communications, today announced their collaboration in launching the LG BL40 Gold to the UAE market.

The phone will retail for AED 1,999 and features a 4-inch wide screen which provides an enlarged and more optimal space for computing, ideal for UAE’s on-the-go population.   The widened 21:9 panoramic display enables easy reading of web pages and email, and vibrantly brings videos and games to life.

“We constantly strive to bring our customers the latest technology and trends in mobile technology and are delighted to announce the exclusive partnership with LG to launch the Gold BL40 model to the fashion-forward UAE market,” said Faisal Al Bannai, Founder and CEO, Axiom Telecom.

The Gold BL40’s sleek slim shape and gold finish creates a luxurious statement, while the curved scratch-resistant glass that seamlessly encases the phone provides a smooth, elegant surface for a flawless finish.

“LG is proud to partner with Axiom Telecom once again – enabling high market penetration for our latest luxury mobile phone, and enabling customers to benefit from Axiom in-store elements including expert retail advisors,” said H.S. Paik, President of LG Electronics Gulf FZE.

The most recent collaboration cements the partnership between the two leading brands – many Axiom stores house a dedicated LG retail space, to showcase the latest range of mobile handsets and allow customers to have an interactive merchandise experience through ‘live phones’ and demonstrations by Axiom’s expert retail advisors.

Axiom Telecom, with a regional market share of over 60 percent in the mobile retail industry, is the largest and leading authorised distributor and retailer for international brands in the Middle East. Axiom Telecom specialises in wireless communication products.

With a vision to keep its customers up-to-date with the newest developments in communication, and staying at the cutting-edge of the wireless revolution, whether it’s mobiles, smartphones or Bluetooth technology, Axiom Telecom continuously seeks ways to enhance its offering, and grow its loyal customer base to ensure that all of their mobile needs are satisfied.


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