Canon Middle East is targeting strong growth in the second half of 2010 by strengthening its business across it channel partners in the Middle East and North Africa region.
Seizing the opportunity at the recently concluded Digital Consumer Channel Middle East and Africa (DCC MEA) event at the Le Meridien, Al Aqah Beach Resort in Fujairah, attended by leading retailers, vendors and distributors throughout the region, Canon showcased its full range of imaging products in the photo video and office personal products categories, and met key channel partners about achieving its business goals in the remaining months of the year.
“Strengthening our channel relationship is an important aspect of our business growth strategy. The DCC MEA event provided Canon Middle East, an ideal platform to interact with our channel partners and discuss strategies and opportunities for business growth in the second half of 2010 and beyond.†said, Venkatasubramanian Hariharan, B2C Sales Manager (GCC), Canon Middle East.
“Channel focus is the key to better understanding of end-user needs and trends and this enables improvement of end user coverage, which translates into growth in market share. We expect this approach to make a significant contribution to our future growthâ€, Venkatasubramanian added
Canon also bagged the ‘Retail Vendor of the Year – Imaging’ for the event’s ME Retail Academy 2010 Awards, which recognize vendors that have successfully engaged their retail channels and developed win-win partnerships.
“Canon is a leader in the photo, video and printing categories in terms of technology, performance and range. This success has been built on many factors, including our product range, the service we offer, and importantly, our ongoing programme for the development of channel partners across the region. This award is a true recognition of Canon Middle East’s efforts in spearheading various channel initiatives in maintaining its market leadership within the retail electronics market,†said, Hendrik Verbrugghe, B2C Marketing Manager, Canon Middle East.
“Our product showcase also gave us the opportunity to highlight the depth of Canon’s product range and its distinctive advantages over the competition and thus demonstrate Canon’s ability to provide channel partners strong sustainable revenue streams at a growing, high profile consumer technology market,†he ended.
