The Business of Show

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After a successful five-year run in North America and Europe, an off-shoot of the Cirque Du Soleil called Cirque Mechanics is bringing its production “The Birdhouse Factory” to the Middle East.

For the entrepreneurs and creative talent behind the show, it’s a risk – elsewhere its performances would sell out in advance. Can it pull in audiences in a region where it’s not well known and people don’t go to the theatre as often? Philip Hampsheir asks those who’ve put their money on the line.

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