Time Flies: Swiss watch retailer, Ahmed Seddiqi & Sons, announces partnership with Emirates Skywards


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Osama Seddiqi and Brian Labelle med res Ahmed Seddiqi & Sons, the largest retailer of Swiss Watches in the Middle East, has partnered with Skywards, the frequent flyer programme from Emirates to offer watch enthusiasts further benefits when they shop at Ahmed Seddiqi & Sons. The occasion is a milestone for this family owned and operated local company as it is the first corporate partnership in their 59 year history.

For every 1 USD spent on the purchase of a watch from the Ahmed Seddiqi & Sons showrooms, including the newly opened Dubai Mall showroom, Skywards members will receive up to two Skywards Miles.

“As we move towards our 60th anniversary, we are constantly looking for ways to reward our loyal customers who have helped us become the largest retailer of Swiss Watches in the Middle East. This is a momentous occasion for us and we are proud to announce that our first corporate partnership will be with such an esteemed local company,” said Osama I. Seddiqi, VP Finance & Administration of Ahmed Seddiqi & Sons.

To celebrate the occasion, Ahmed Seddiqi & Sons will be offering 5000 bonus Skywards Miles for every purchase above 5000 DHS. This offer is valid from October 4th until November 30th, 2009.

Osama Seddiqi and Brian Labelle 2 med resSaid Brian Labelle, Senior Vice President of Skywards: “We are very happy to announce our partnership with Ahmed Seddiqi & Sons- this reputable retailer offers our members even more valuable earning opportunities. Skywards aims to take our members far beyond the immediate travel experience, providing more choice and rewarding loyalty with free travel, upgrades and other rewards.”

Ahmed Seddiqi & Sons started as a single shop in the Bur Dubai Souk in 1959 and has gradually grown to become the UAE’s leading retailer of luxury watches, with 52 stores and showrooms across the UAE. Ahmed Seddiqi and Sons hold a portfolio of over 50 prestige and fashion brands including Rolex, Baume & Mercier, Chopard and Guess Watches. The company is owned and operated by second, third and fourth generation members of the Seddiqi family.

About Ahmed Seddiqi & Sons:
Established in 1950, Ahmed Seddiqi & Sons is a family owned and run business synonymous with exquisitely designed watches. From its humble beginnings as a single store in the Bur Dubai Souk, Ahmed Seddiqi & Sons has thrived to become the largest distributor of Swiss Brand watches in the Middle East, boasting a portfolio of over 50 prestigious brands across 52 locations in the UAE. The passion for luxury Swiss watch is deeply embedded in the Ahmed Seddiqi & Sons family. The Board of Directors and Executive Committee is comprised of the second, third and fourth generation of the Seddiqi family.

For further information and store locations please visit www.seddiqi.com

About Emirates and Skywards
Skywards, the frequent flyer programme of Emirates offers three tiers of membership – Blue, Silver and Gold – with each membership tier providing exclusive privileges.

Members earn Skywards Miles, one Skywards Mile for every mile they fly on Emirates or partner airlines, or when they use the programme’s designated hotels, car rentals, financial, leisure and lifestyle partners.

Skywards Miles can be redeemed for an amazing range of rewards, including free tickets on Emirates and other Skywards partner airlines, flights upgrades, hotel accommodation, excursions, and exclusive shopping.

Enrolment into the programme is free and can be completed online by visiting www.skywards.com.

Skywards has consistently demonstrated success in award recognition.  Among its many accolades, the programme has been named Best Loyalty Program by Middle East Traveller Magazine.  Over the last three years, the programme has also secured top honours at the annual Freddies Awards, the ‘Oscars’ of customer loyalty programmes.


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