Deira City Centre & Mall of the Emirates launch first-ever joint DSS promotion


Prizes worth AED 2 million up for grabs

dss08-at-deira-city-centreTwo of Dubai’s favourite shopping malls are coming together for the first time ever in a joint promotion to give visitors the chance to win prizes worth AED 2 million during the upcoming Dubai Summer Surprises.

The massive campaign will see Mall of the Emirates and Deira City Centre give two winners AED 100,000 each every week with the amount doubling up in the last draw by the end of DSS. The joint initiative means shoppers can now spend the AED 300 needed to enter the draw at any of the 800 stores in the two malls.

Fareed AbdelRahman, Vice-President, Divisional Asset Management for Majid Al Futtaim Properties, said the initiative offers consumers the opportunity to double the choices, the chances and the excitement this DSS.

“The consumer is the winner at the end of the day; we’ve just made it much easier to participate. To be able to have the variety of world class brands among world class retailers is a great bonus to any shopper, and the opportunity to win prizes like this makes it doubly appealing,” he said.

“Plus, with weekly draws, we’ve spread the total prize money of AED 2 million to ensure we have more and more winners.”

Shoppers also instantly win a ‘Double the fun’ voucher every time they redeem their raffle coupons.  This entitles them to courtesy credit worth AED 25 from Magic Planet for each AED 25 swipe card bought, or a free Coke and popcorn upgrade with every movie ticket bought at CineStar Cinemas.

With such unbeatable offers, discounts and sales, Mall of the Emirates and Deira City Centre guarantee pleasant surprises this summer.

About Mall of the Emirates:
Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The two-level shopping centre features 466 international brands including 220,000 sqm of department stores, fashion, lifestyle, sports, electronics and home furnishing outlets, the largest Carrefour in the city and over 60 stores that are unique to the centre. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen multiplex cinema, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park – a five star Kempinski hotel and 70 coffee shops and restaurants. Recently, the mall’s 500 seat community theatre and accompanying arts centre – DUCTAC – opened its doors to the public.

The mall is undergoing its largest ever expansion programme with just under half a billion dirhams to be invested in new space and is due to be completed by the late summer of 2010. The project will see the addition of increased facilities for shopping, dining and parking, a direct link for Dubai Metro commuters and increased parking spaces to accommodate 750 vehicles.

About Deira City Centre:
Deira City Centre is one of the flagship shopping, leisure and entertainment centres within the Majid Al Futtaim Properties portfolio.

Deira City Centre is home to 120 fashion outlets and prides itself as featuring mid-market popular fashion with well-known retailers such as Zara, Debenhams, New Look, H&M, Gap, Woolworths and Splash.

The Centre has a wide variety of retailers, including its anchor stores Carrefour, Virgin Megastore, Paris Gallery, Sun & Sand Sports and Magrudy’s.  In addition to offering a great shopping experience, the Centre features City Centre Hotel and Residence; CineStar, an 11-screen multiplex cinema, Magic Planet family entertainment centre, a Textile Court, a specialized Jewellery Court, as well as a food court and several international restaurants and cafes; dedicated tourist services; and a host of electronic stores on the ground floor that all add to the overall atmosphere.


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