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Superbrands to recognize UAE’s strongest brands

The brand with the highest score will be declared ‘Brand of the year’; Ninth edition of the Superbrands UAE book to be unveiled Superbrands, the...

2013 Tendencies Retailers Must Watch

Sagacious retailers are already looking forward to 2013 consumer trends, although  now their cash registers and online shopping carts are full of  festive sales proceeds....

13 Marketing Trends for Brands in 2013

The new 2013 year is almost here. As you have probably heard, 13 is a number that symbolizes many different things. In religion, 13...

Top 10 brands on the Middle East Brand Simplicity Index, survey

The need for simplicity and the corresponding economic value is greater than ever. In Siegel+Gale's third annual Global Brand Simplicity Index™, the company evaluated...

Fake Likes a Real Issue for Businesses

Facebook Working on Fake Like Issues People who run a businesses try everything they can to make more and more people like their Facebook pages....

The new world of brands

While North America still accounts for the majority of global brand names, the shift in world finances brought about by the power of the...

Prada returns to Dubai by opening its largest boutique ever

Prada opens a news store in Dubai's Mall of the Emirates Prada opens its largest boutique in Dubai, United Arab Emirates, in the prestigious “Mall...

Google to change online advertising model for brands

Making the web work for brand marketers Google introduced a new plan to measure online advertising that it hopes will become the industry standard. The...

Brands need to be meaningfully different and relevant

Contrasting consumer expectations and needs – especially within different cultural contexts – means all brand communication strategies must and will vary according to the...

Internet marketing can top traditional models

Marketing Effectiveness: Getting the right returns from brand investments Results of a Nielsen study looking at marketing of products in Asia-Pacific, the Middle East...

Dubai Duty Free becomes the only brand to win the ‘Brand...

Superbrands today announced that Dubai Duty Free has once again won the coveted ‘Brand of the Year’ award at the seventh annual Superbrands Tribute...

2011 Forecast: Brands will increase spending on Digital Advertising

As consumer use of social media increased in 2010, the leading social networks retooled their advertising products to satisfy the emerging demand from...

Top Brands on Sale only This Weekend

Fans of top luxury brands including L'occitane, Sephora, Christian Dior, Dolce & Gabbana, Fendi, Louis Vuitton, Marc Jacobs, Ralph Lauren, Lacoste, Baccarat,...