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Social Media Can Cause Unhealthy Fitness Obsession

The popularity of healthy lifestyle in recent years has lead to a boom of health and fitness blogs, Facebook pages and groups, and Pinterest...

2015 Emerging Fitness Trend: Yoga for Men

Yoga has turned into more or less mainstream fitness activity, but only for the ladies. However, men are starting to realize that the exercise...

Real Madrid land in UAE ready to take Dubai Football Challenge...

Emirates, a global connector of people and passions, this morning has welcomed one of the biggest football teams in the world and Club World...

Most Popular Sports Products This Christmas

Do you have a relative or a good friend that is a sports enthusiast or who simply prefers to lead a more active lifestyle?...

Hottest Nike Flyknit Also in Black Friday Sales

Stores are offering new and exciting sports shoes and boots for the new season, but what immediately grabs the attention, is the new Nike...

Black Friday Deals on Yoga & Zumba Essentials

Athletic clothing and yoga or zumba gear aren’t usually on sale during the holidays, but the Black Friday deals have already started online. If...

World Cup 2014 Broke Social Media Records

The World Cup in Brazil this year showed how deeply social media has penetrated into our everyday life – it became the most talked...

“My nightmares never got so bad,” Dilma Rousseff on World Cup

In her first interview since Brazil’s devastating 7-1 loss to Germany in last night’s World Cup semi-finals, Brazilian president Dilma Rousseff told CNN’s Christiane...

Suarez’ Biting and Even More Surprising Episodes in World Cup’s History

Even if you do not follow the 2014 World Cup matches closely, you have probably heard about the biting row which was started by...

World Cup 2014 Guide for Soccer Rookies

FIFA’s World Cup is such a massive sports event that even people who are not big soccer fans will be exposed to a great...

Countdown to FIFA World Cup: Brazil 2014 in Numbers

The countdown for the 2014 FIFA World Cup has already began. The tournament will kick off one June 12 and it will continue for...

New York Cosmos travel the world with Emirates for another two...

Emirates will sponsor the New York Cosmos for a further two years in a deal announced today at Emirates headquarters in Dubai. Footballing superstar Pelé,...

Dubai shortlisted for World’s Ultimate Sports City

Dubai has been shortlisted once again for a World’s Ultimate Sports City. Moreover, according to experts, it has a big chance to win the...

World’s Cycling Elite Competes in Inaugural Dubai Tour

Dubai is joining Oman and Qatar as the next GCC cycling destination with the first edition of Dubai Tour that starts on Wednesday with...

Football legend Pelé is Emirates’ Global Ambassador

Pelé visits Dubai, home of Emirates Emirates airline, an Official FIFA Worldwide Partner, announced that Brazilian football legend Pelé will be one of its Global...

Top Global Fitness Trends for 2014

The American College of Sports and Medicine (ACSM) published its annual survey on global fitness trends which are currently on the rise. However, the...

Top 5 Exercise and Fitness Products for 2013 Holiday Season

There are a few main characteristic of Christmas season – gifts, celebrations, family gatherings and food… lots and lots of food. Celebration of eating...

Formula 1 Business Evolution: 1950-2013

The first season of Grand Prix racing saw the establishment of the basic principle of evolution which hasn’t changed to this day – faster...