Social Media as a Portfolio Tool
For entrepreneurs and small businesses, social media is an equalizer
Without a doubt, social media is nowadays becoming a portfolio tool for businesses and individuals...
Bragging on social networks triggers pleasure in the brain
Science reveals people enjoy to brag so much
Bragging brings the sense of reward and satisfaction as enjoying food, money or sex
Posting, sharing photos and...
Arab Media Forum begins tomorrow
Arab Media Forum will gather together over 2,000 regional and global media representatives, and 350 overseas guests
Winners for the Arab Journalism Awards to be...
Sky News Arabia goes Live
Sky News Arabia, the 24-hour Arabic language breaking news channel, goes live across the Middle East and North Africa tomorrow at 20:00 UAE time.
Nart...
Impact of aviation on emerging economies
The impact of aviation on emerging economies is essential in the development of Arab nations
Conclusion of second Arab Aviation and Media Summit held under...
Branding can be a key differentiator for SME’s
A two-day branding workshop was hosted by The Brand Union at the recent MENA Businesswomen’s Network (BWN) inaugural forum, aimed at emphasising the importance...
Facebook, Google battle for advertising revenues
Facebook that "social network site" that was started in 2006 is now a world wide phenomenon with over 800 million active members. Moreover, it...
How Facebook changes people’s lives
The most popular social network has by now over 800 million users. Researchers and pollsters are pretty busy studying them. Here are some of...
Google to change online advertising model for brands
Making the web work for brand marketers
Google introduced a new plan to measure online advertising that it hopes will become the industry standard. The...
Emirates launches official Facebook page
Emirates Facebook page attracts over 300,000 people in three weeks
Emirates airline, one of the world’s fastest growing airlines, has officially launched its Facebook page...
Global advertising spend increased 7.3 percent in 2011
ad market in Middle East & Africa ended 2011 with an 11.3 percent increase in spend vs. 2010
2011 continued to be a challenging year...
How businesswomen should approach media, MENA BWN
Guidelines from leading women in regional and International media
MENA Businesswomen's Network Forum Media Leaders Session - Businesswomen in the Media
On Friday, MENA Businesswomen's Network...
Consumer trust in online, social and mobile advertising grows
Online consumer reviews second most trusted source of brand information and messaging
92 percent of consumers around the world say they trust earned media, such...
How to set up a blog professionally
Quick Blog from GoDaddy.com
Have you questioned before how to set up a blog? First things before all else ... do you enjoy putting forward...
How to use Social Media Marketing
Social media marketing has taken the world wide web by storm. It touches each of our lives in one way or another practically every...
Internet marketing can top traditional models
Marketing Effectiveness: Getting the right returns from brand investments
Results of a Nielsen study looking at marketing of products in Asia-Pacific, the Middle East...
‘Dubai Declaration’ on PR Industry Practices
The 20th Public Relations World Congress (PRWC) closed last week with the reading of a new ‘Dubai Declaration’. This is a set of principles...
The best is yet to come for Public Relations
Public Relations pioneer Harold Burson shares 65 years of industry insight at 20th Public Relations World Congress in Dubai
Harold Burson is a pioneer of...

















