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Emirates unveils Arsenal branded plane

Emirates, a global connector of people and passions, and official partner of Arsenal Football Club has unveiled its first plane to feature Arsenal branding...

Coca Cola Combats Prejudice This Ramadan

This Ramadan, Coca-Cola hopes to tackle societal prejudice by inspiring the Middle East to remove the labels they put on people. Through this campaign,...

Social Media Demographics – Find Out What Works for Whom

In order to be an effective marketer in any medium, it’s important to know your audience. For social media marketers, knowing who the core...

Introducing New Google Photos

Google introduced Google Photos—a new, standalone product that gives you a home for all your photos and videos, helps you organize and bring your...

Travel companies are yet to fully capitalize on social media potential

Travel companies are not fully capitalizing on the business opportunities presented by social media platforms, according to the Digital Channels in Travel report launched...

Today’s Most Valuable Commodity

Internet population has by now reached over three billion people. Therefore, the Internet can easily be easily called the most valuable commodity of the...

Why Travel? Emirates to Explain on National Geographic Channel

Emirates, a global connector of people, passions and places, has launched ‘Be There’, a global campaign that celebrates curiosity, wanderlust, and the adventure that...

The launch of UAE’s first social platform for creating events

Eventgoer, the first social platform dedicated to discovering, promoting and creating events in the UAE, was launched today. The free interactive portal helps expats...

Most Powerful Brands are Not Most Valuable

To establish a valuable brand is very much different from establishing a powerful brand. Brand Finance’s Brand Strength Index examined the main factors that define...

Key Marketing Automation Trends

The rising popularity of digital technology has ushered a new era in marketing – marketing automation. An increasing number of marketing professionals use automation...

Business Lessons from World’s Most Marketable Celebrities

London School of Marketing released an interesting list that includes the names of the most marketable celebrities today. Among them are stars like Taylor...

Top Marketing Trends 2015

The rise of social media and all things mobile certainly will continue to lead the top marketing trends in 2015. Emails will continue to...

Black Friday Online Sales Up 9.5 Percent; How People Shop

Black Friday Online Sales Up 9.5 Percent, Mobile Sales Up 28.2 percent A record online and mobile shopping during Black Friday was reported based on...

Selfies: The New Way to Make Money

If you have a smartphone, you have most likely done it – taking a photo of yourself and posting it online. Selfies are often...

Best Global Brands Revealed

Apple’s new iPhone 6 may have done more than just reaching record sales. According to a new report, the U.S. company is back on...

How Equinix Ad-IX Ecosystem Revolutionized Web Advertising

If you are advertising your business on the Internet, you need to make sure your ads reach as many users as possible. But you...

Dubai’s Burj Al Arab Awarded for Best Social Media Presence

Dubai’s Burj Al Arab, usually described as the world’s only 7-star hotel, has apparently succeeded in attracting more fans than any other hotel in...

Is social business the new trend in Middle East?

2014 Research report lately released by Deloitte and MIT Sloan Management Review reveals that nearly two thirds of surveyed companies globally find social business...