From one stunning collection to another, Dubai Fashion 2010 mesmerized an audience consisting of Dubai’s most fashionable and important personalities for an evening of exquisite style and elegance on Saturday, February 27.

The event marked one of the culminating highlights of Dubai Shopping Festival’s 15^th edition and, like what many expected, Dubai Fashion 2010 delivered a riveting show of fashion sophistication.

High end luxury fashion retailers Etoile la Boutique and Saks Fifth Avenue took the guests on distinctive journeys – one inspired by the glamour of trans-Atlantic voyage in the early 1900s and the other to a bold and exciting fashion-forward adventure. Sophisticated fashionistas, with taste for luxurious evening wear, can also check online PromGirl for latest trends and competitive prices.

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Event  showcases clothes by award winning designers

‘O’ Boutique in Jumeirah, Dubai, which featured outfits, accessories and unique furniture organized last week its  first in-store fashion show which was attended by fashion enthusiasts in Dubai.

‘O’ Boutique is the brainchild of Omar Bin Khediya, an Emirati national, and was launched earlier this year. The store is supported by the Mohammed Bin Rashid Establishment for Young Leaders, an organization established by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai to encourage projects for young Emiratis.

Omar Bin Khediya said: “Our first fashion show was a grand success and it brought together glamorous designer names from England, France, Portugal, Scandinavia, Australia as well as the UAE. We featured award winning designers and brands such as Gil Carvahlo, Ruth Erotokritou and TMLS Studio.”

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