Tag: Digital Marketing
The Correlation Between Marketing, Data Mining, and Operations
I was always intrigued by data and numbers and the numerous conclusions that one could derive from a single datasheet. My strong point was...
Web 3.0: Unleashing The Opportunities For Next Generation Marketing
The only constant in the world of business is change. The ability to keep up with consumer’s taste and socioeconomic trends are the most...
Social Media, Influencer Marketing to Change Marketing Expenditure
Over 78% of organisations plan to increase their social media budget according to Meltwater Report 2022
Social media and influencer marketing have changed the marketing...
Free TikTok Masterclass
Dubai-based digital experts, Like Digital & Partners, have announced a free masterclass on Monday, 14th June to help professionals better understand and utilise the...
Pearson Launches New Blended Courses to Boost Career Development
Live webinars and blended courses to offer a convenient way of learning and empower young professionals and fresh graduates with the new skills essential...
MEA Retail Banks Strongest Believers in Cashless Society
Middle East and Africa (MEA) retail banks believe delaying digitalization poses genuine threats to their business models
6 in 10 banking executives in the Middle...
How Your Startup Can Stand Out From The Crowd Before Launch
Having an impressive startup is about more than just the product. While the product is and will always be the core of the company,...
Four UAE Foodies to be the Voice of Marriott International’s Brand-New...
Four passionate UAE foodies and content creators have been selected by Marriott International and an esteemed panel of judges* to be the voice of...
Twitter launches region-first activation in MENA: #ElevatorTweets
Twitter unveiled its innovative campaign, #ElevatorTweets. A region-first, the activation saw Twitter turn an everyday work journey into an enriching and educative experience, with curated,...
Using Video to Spice Up Your Travel Instagram
you may want to explore the varied posts you can make to your travel Instagram account. While photo ads remain the most common
Average Age of UAE Job Seekers Below 30
NADIA Global, the leading recruitment and training provider, has revealed that the average age of job seekers in the UAE is below 30 years...
Four Seasons Seeks Partnerships with World’s Most Passionate Travellers, Creative Storytellers
Introducing Envoy by Four Seasons: A Partnership with the World’s Most Passionate Travellers and Creative Storytellers
First-of-its-kind initiative puts original storytelling at the forefront by...
Marketing & PR Highlights: The Need for Integrated Marketing
Social Media has compounded the speed, intensity and volume of information reaching people on a daily basis. Today, it is not only the most...
2018 Top Influencers Revealed
Fourth annual influencer index names Dana al Tuwarish as top luxury lifestyle influencer in the region
Leading global luxury and lifestyle communications network, SERMO, has...
How Weather Impacts Mobile Ads Response
Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to...
Social media tips for converting customers into friends
Your brand’s long-term social media strategy could use a more personal touch. As you plan, consider one thing: How do you make friends in...
Companies Will Increase Digital Marketing Budgets in 2016
Digital Marketing Is Now Mainstream98 Percent of Marketers Say Online and Offline Marketing Are MergingDigital marketing is now mainstream, and digital commerce is a...
Size Matters When It Comes to Digital Business Strategy
Do small and large companies follow different strategies or are there well-established norms, which always apply? A new research called 2014 Digital Business Survey...