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How Weather Impacts Mobile Ads Response

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to...

Unabated Climate Change To Reverse Development in Asia

Unabated climate change would bring devastating consequences to countries in Asia and the Pacific, which could severely affect their future growth, reverse current development...

Middle East Climate: Dry for Next 10,000 Years

Stalagmites from Iranian cave foretell grim future for Middle East climate Relief from the current dry spell across the interior of the Middle East is...

How to Survive Sandstorm Season

Asthma awareness is crucial when living in the GCC, especially when we live in a climate which has significant environmental triggers such as sandstorms....

UAE Reaping Benefits of Cloud Seeding Operations

The UAE is reaping the benefits of ongoing since nearly ten years cloud seeding operations in the country. Experts say in March 2016 alone, rainfall...

Arab region most affected by climate change

Ahmed bin Mohammed Al Jarwan, the Speaker of the Arab Parliament, has said the parliament remains focused on the protection of the environment, which...

UAE schools closed on Thursday due to weather; Tuition fee won’t...

Public and private schools in the UAE will be closed again on Thursday due to windy and rainy weather, the Abu Dhabi Education Council...

January 2016 was warmest month ever measured

2015 was the warmest year in humankind history, or at least in the measurable and recorded history. However, now according to the latest data from...

World Records Hottest June in History

2013 was one of the hottest years observed worldwide and scientists say there is an ongoing trend of rising global temperatures. Last month was...