Tag: Branding
How Dubai Became One of the World’s Strongest City Brands in...
Dubai has just ranked #5 in the world in the latest Brand Finance Global City Index. It now sits alongside London, New York, Paris,...
Digital Marketing Trends Set to Redefine 2026
As 2025 winds down, businesses are reassessing strategies and preparing for a new year defined by faster AI evolution, deeper shifts in consumer psychology,...
Essential Traits for Building Successful Companies
Building a group of companies in the contracting, health, and beauty industries requires a blend of specific traits, according to Dr. Bassel Al-Sibai, CEO...
Emirates Announces a New Brand Ambassador – Penelope Cruz
Launching mid-summer 2023, Emirates can reveal that its latest ad campaign and brand collaboration will feature Penelope Cruz.
The Academy Award winning actor and philanthropist...
Top 5 Trends for Media and Advertising Industry in 2023
2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious...
Web 3.0: Unleashing The Opportunities For Next Generation Marketing
The only constant in the world of business is change. The ability to keep up with consumer’s taste and socioeconomic trends are the most...
Social Media, Influencer Marketing to Change Marketing Expenditure
Over 78% of organisations plan to increase their social media budget according to Meltwater Report 2022
Social media and influencer marketing have changed the marketing...
Emirates Tops YouGov’s 2021 Best Brand Rankings in UAE
YouGov’s latest rankings reveal the top ten brands in terms of overall brand health according to UAE residents
Emirates tops YouGov’s 2021 Best Brand Rankings...
87% of UAE Brands Changed Customer Experiences Due to The Pandemic
88% of UAE Brands Created a Deeper Connection with Customers Over the Past year.
89% of UAE Brands Advanced Marketing Tech Stack More in 2020...
‘Brand of the Year’ in 2020-2021 World Branding Awards
The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now in its 12th edition, saw over 400 brands from 45...
Arab Social Media Forum Concludes 7th Edition with Huge Success
The 7th Arab Social Media Forum – which hosted around 30 speakers from top international companies & universities from around 20 countries around the...
Secret To Successful Business: Build Customer Centric Strategy
The most successful businesses are those that can make a strong connection with their customers. Successful brands have a knack for knowing what their...
World’s Top 10 Companies With Best Reputation in 2020
Consumer regard for the world’s 100 most reputable corporations is getting stronger due in large part to a sharpened focus on corporate purpose and...
‘Seven Lines’ announced as UAE Nation Brand
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al...
How Your Startup Can Stand Out From The Crowd Before Launch
Having an impressive startup is about more than just the product. While the product is and will always be the core of the company,...
Top 6 Marketing Trends to Watch in 2019, according to LinkedIn
With the marketing sector experiencing change at breakneck speed, marketers are constantly on the lookout for the latest trends. At LinkedIn’s recent Make Mine...
The World of Four Seasons Captured in a Striking New Book
“Four Seasons: The Art of Hospitality” celebrates the legendary people and service excellence behind the world’s leading luxury hospitality brand
Marketing & PR Highlights: The Need for Integrated Marketing
Social Media has compounded the speed, intensity and volume of information reaching people on a daily basis. Today, it is not only the most...