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First F Hotel to open in Dubai


In world’s news, the global satellite network Fashion TV is said to have signed a deal with Al Habtoor Group to open the first Fashion Hotel not only in Dubai, but worldwide. According to insiders, this won’t be the only Fashion Hotel, but the first to a new luxury hotel chain that will operate in high-end popular tourist destinations around the world. Following the Fashion Weeks around the globe, we assume that Paris, New York and Milan are already mapped as the other possible locations for expansion.

Al Habtoor is said will own and operate the 5-star, 200-room hotel, which will feature a 100-meter LED screen on the exterior of the 30-story building, broadcasting the latest Fashion TV highlights from around the globe.

Inside the hotel, all 30 of the Fashion TV network’s channels will be broadcasting in guestrooms, food and beverage outlets. Hotel guests will also have access to a library of 50,000 DVDs related to the history of fashion. Restaurants, bars, lounges, nightclubs, spas and even cinemas inside the hotel will greatly compliment the concept.

F Hotel concept is considered for development of top-class hotel portfolio representing a collection of fashionable hotels in key destinations around the world.

The mission is to convey the FTV’s look and feel into hospitality industry by offering sophisticated and fashionable accommodation, exemplary service and unique environment with an aim to grasp a niche of the international tourism market.

F Hotels are specifically designed to satisfy and delight the ever growing global fashion community, trendsetting urban professionals, and all sophisticated business & leisure travelers. F Hotels are also intended to be an ideal choice for large-scale fashion industry events and promotional activities, fashion shows, VIP parties, photo and movie shoots, star interviews, and other social engagements.

The tangibility of real estate, referring to the fact that hotels are not transient or disposable, but a place of habitation and therefore by definition, bring true meaning to the concept of “living the brand” and in return create a marketing opportunity and ability to influence “lifestyles”.



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