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Branding can be a key differentiator for SME’s

A two-day branding workshop was hosted by The Brand Union at the recent MENA Businesswomen’s Network (BWN) inaugural forum, aimed at emphasising the importance...

Brands need to be meaningfully different and relevant

Contrasting consumer expectations and needs – especially within different cultural contexts – means all brand communication strategies must and will vary according to the...

How businesswomen should approach media, MENA BWN

Guidelines from leading women in regional and International media MENA Businesswomen's Network Forum Media Leaders Session - Businesswomen in the Media On Friday, MENA Businesswomen's Network...

MENA BWN: Businesswomen’s Style Watch

The Middle East and North Africa Businesswomen's Network 2012 Forum started on a high note today in Dubai. The organizers, MENA Businesswomen's Network (MENA...

Exclusive: MENA BWN Sneak Peek

More than 350 women from both the private and public sectors gathered today for the opening of Middle East and North Africa Businesswomen's Network...