Sheikh Mohammed calls for participation in selection of nation brand

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has made a call through his Twitter page to vote for the best nation brand through the official website of the Prime Minister (www.uaepm.ae). The winning design will become the nation’s brand and will be used to promote the UAE, internally and externally, and express its unique aspects that distinguish it from other countries.

According to the directives of His Highness, the participation is open through the website until the 18th of July. Participants can vote on One of Five designs, available in both Arabic and English. The implementation of the selected design will take place according to a strategic communication plan in coordination with all concerned entities.

The nation brand is different from the UAE official emblem, which is used for formal purposes. It focuses on promotional aspects of the UAE as a key influencer in global economy, a nation with prestigious political status and an attractive environment, and a unique tourism and culture destination.

The idea of the nation brand emerged from the vision of the UAE leadership to take the UAE experience and different phases of its development to both internal and external audiences. Many countries use similar brands to reflect values in line with their strategic objectives.

For more details on the Five designs, please visit the official website of the Prime Minister (www.uaepm.ae).