The latest all-electric addition to the Mercedes-EQ model range, the new EQE, has been unveiled at a private Iftar in Abu Dhabi at Emirates Motor Company’s new state-of-the-art showroom.
Ahead of the model’s official market introduction in the third quarter of the year, the event allowed Mercedes-Benz enthusiasts, stakeholders, and media to witness first-hand the EQE and its impressive levels of technology, design, functionality, and connectivity for the first time in the UAE.
The new Mercedes EQE is an all-electric luxury sedan that combines noticeably high-quality materials with visibly groundbreaking innovations, while its design emits unparalleled modernity. The exterior of the EQE incorporates an elegant one-bow design along with a coupé line that extends from the front to the rear. The car possesses a 3D High-End Sound System, with the interior featuring Active Ambient Lighting and the use of luxurious materials such as the real wood décor.
“We are delighted to showcase the new EQE in Abu Dhabi at an intimate iftar hosted for the first time in our newly refurbished showroom, which is revolutionizing how customers interact with the brand at our retail touch points globally. This soft reveal of the new EQE at our showroom marks the first time it has been seen anywhere in the UAE.
The arrival of the EQE is the latest showcase of what the future holds for Mercedes-Benz and EMC as we look to diversify and offer a carbon-neutral fleet. Our special guests also got the unique opportunity to get fully acquainted with our new AMG corner that also marks the second and final phase of the refurbishing of our flagship showroom,” said Mohammad Ghazi Al Momani, General Manager at Emirates Motor Company.
The newly opened facility features a more modern, dynamic interior design with intricate use of hollow light effects, premium flooring, and stylish décor to ensure a truly luxurious ambiance. 15 LED screens around the showroom display relevant content while displaying the information in an entertaining format.
Meanwhile, digital screens allow customers to configure the vehicle they are planning to purchase.
The new showroom also has the first all-digital Maybach display lounge, as the first authorized distributor in the region for the brand.
The redevelopment started in the third quarter of 2021, with the first phase, which focused on the main showroom area. The second phase of the redevelopment has focused on a bespoke Mercedes-AMG area, which is the first of its kind to open in the region.