iPhone 7 Production Orders – A Record Figure

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Taiwan’s Economic Daily News reported that Apple has ordered contract manufacturers to produce 72M-78M iPhone 7 units this year, a record figure for a new iPhone and above analyst estimates of 65 million.

Apple’s stock is trading slightly higher today. As are chip suppliers Cirrus Logic, Skyworks, Qorvo and InvenSense. In Taipei, Foxconn parent Hon Hai Precision rose 4.6%, and fellow iPhone manufacturer Pegatron rose 9.9%. TSMC, which is believed to be the exclusive manufacturer of Apple’s A10 processor, which expected to go into the iPhone 7, is also doing well.

The report comes with Apple having guided calendar Q2 revenue to be down 13%-17% Y/Y due to soft iPhone 6S sales. The rumor mill has indicated the iPhone 7 will feature a dual-camera array and a 256GB storage option, and do away with the 3.5mm headphone jack.

The 9.7″ iPad Pro‘s improved display suggests display enhancements are also possible.

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