Design engaging tweets


Tweet useful tweets! Become a novelty! Don’t be boring!

Don’t be afraid to be self-promotional either! Fresh info, will always be interesting, regardless of who provides it. Sharing your own views conveys uniqueness about it, which means that self-promotion actually grows into an added value.

Twitter has evolved as a communications platform that is more and more a crowd-responsive and curatorial. Though the micro-blogging website will not necessarily replace traditional news, it increasingly functions as a real-time news wire, circulating and reinforcing information gathered on the web around the world.

People’s expectations for Twitter are becoming higher by the day, because the platform functions not only as a place to socialize and entertain, but also as a discovery sourse. Users want it to enlighten and amuse them.

Tweets that are informative or funny prompt best responses. Tweets that contain dry information, repeat traditional wisdom, offer uselessly de-contextual news, or describe the awesome hamburger someone had for lunch are a waste of time. According to latest studies, approximately 30% of Twitter users find tweets have value, over 30% think that tweets are barely deserving the read. This means, that tweeters have to focus more on what we tweet!

This may seem like over-thinking it, because “spontaneous” is a big part of Twitter’s charm, but in order to make our time more productive, we should design the presentation of valued content.

Having in consideration all the above, here are Dubai Chronicle’s best tips for creating engaging Twitter content, and you are welcome to re-tweet it.

Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate pithiness. Using as few characters as possible also leaves room for longer, more convincing comments on re-tweets.

• Limit Twitter-particular syntax: Overuse of #hashtags, @mentions and shortenings makes tweets hard to read. One syntax is helpfull when posing a question and adding a hashtag helps everyone follow along. However, more than one of each makes the tweet hard to read.

Old news is no news: Twitter intensifies real-time information, so information quickly gets old. Followers fast get bored of even relatively fresh links seen numerous times.

Keep it private: The lunch or location tweets giving out personal details are largely disliked.

Contribute to the story: To keep people interested, add an opinion, a suitable fact or otherwise add to the conversation before retweeting it.

Provide context: Tweets that are too short are hard to understand. Simply linking to a blog or photo, without giving readers a reason to click on it is tasteless.

Be positive: Negative sentiments and complaints are disliked.

Be provocative: If you want readers to click on your link, don’t give away all of the news in one tweet.


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