Fight osteoporosis, come to Dubai Mall this Friday

Free move stations, fitness advisors, consultants, bone scanning and more at The Dubai Mall this Friday, 27 April

This Friday Anlene is launching ‘Move for Bones’, an all-day free event at The Dubai Mall. Visitors will have the opportunity to get their bones scanned, talk to a nutritionist and take a journey through the Anlene Bone Tunnel. There will also be a series of move stations offering pilates, walking and Zumba, demonstrating how to prevent osteoporosis and build stronger bones. Read more

Lack of Sunlight and Exercise increase Women’s Risk of Osteoporosis

Over 40% of women in the UAE are at risk of not getting enough sunlight to source essential levels of Vitamin D and nearly 20% of this group are never exposed to the sun at all, according to results of an independent survey released today by Anlene. The “Lifestyle for Lifelong Bones” research which canvassed both Emirati nationals and foreign residents also revealed that 60% of women take only one hour of exercise or less a week, with over half of that group (31%) not taking any exercise at all.

Speaking of the results that were announced today in advance of World Osteoporosis Day, Joanne Todd, Fonterra Brands Nutritionist and Senior Health Platform Manager said: “Osteoporosis, a disease that causes bones to breakdown and increases fracture risk, is a major health risk in the UAE. Sufficient intake of Vitamin D is vital to absorb calcium and promote bone health. In fact, it’s so important that our bodies have the ability to create vitamin D when our skin (e.g. hands and face) is exposed to enough sunlight. There is no absolute guideline on an individual’s daily sun exposure due to a range of factors such as skin type, geographic location, gender and diet but for women to receive so little natural sun exposure or none at all is concerning. The results of the survey show that due to women’s extreme lack of sunlight exposure in the UAE, vitamin D deficiency could reach alarming levels with serious consequences for long-term mobility if it isn’t received from alternative sources such as food rich in Vitamin D.” Read more

Osteoporosis awareness campaign in line with CSR efforts

• Emirates Holidays’ Eid Al Fitr Offers

The Ministry of Finance (MoF) recently held an Osteoporosis awareness campaign urging participants to undergo regular medical checkups at its headquarters in Dubai. Read more

Bone scanning programme alerts women to the dangers of osteoporosis

More than 124,000 women across the GCC have been assessed to see if they are at risk of developing the devastating disease osteoporosis, thanks to the free Bone Health Check programme offered by Anlene, the brand of dairy products specially formulated for adults to help build healthy bones and prevent osteoporosis.

In the UAE alone, more than 43,000 women over the age of 21 from all backgrounds and nationalities have taken advantage of the painless ultrasound assessment, which provides information on bone health and bone quality. With World Milk Day approaching on 1st June, Anlene wants to encourage more women to take action to equip themselves with the knowledge to help prevent the onset of the disease, as prevention is currently the only cure. At the same time the brand is constantly looking for new ways to increase the participation and reach of its Bone Health Check programme in the UAE. Read more

The Truth about ‘Bio-identical’ Hormone Therapy

Are bioidentical hormones safer and more effective than traditional hormone therapy?

Since the release in 2002 of the Women’s Health Initiative report, hormone replacement therapy (HRT) used to relieve symptoms of menopause has generated worrisome, and sometimes conflicting, headlines. While linked to a reduced risk of colon cancer and fractures, the therapy has also been associated with an increased risk of breast cancer, stroke, blood clots and heart attack. And so far, there are no indications that HRT has any effect on the development of dementia.

The not-inconsiderable list of potential risks of hormone-replacement therapy has left an opening for manufacturers of “natural products” to step up with supposedly better and safer versions of hormone therapy. Read more

GE Healthcare launches new software for diagnosing osteoporosis at Arab Health 2009

1. New feature in enCORE software estimates 10-year fracture probability for at-risk populations
2. Early diagnosis of osteoporosis, a major healthcare concern in the region, is key

GE Healthcare has launched new software for diagnosing osteoporosis on display at Arab Health 2009, the region’s premier healthcare event. The new software will play an integral role in strengthening early diagnosis of the disease, which according to the International Osteoporosis Foundation (IOF) is of increasing concern to the Middle East. In fact, the Emirates Osteoporosis Society (EOS) was established due to the continuously increasing prevalence of low bone mass among the residents of the UAE. Read more

ANLENE road show concludes in the UAE

More than 4,300 individuals scanned across 30 locations during the two month osteoporosis awareness campaign

Dubai Healthcare City (DHCC) employees, UAE media and members of the public participated in the concluding free bone scanning session of the 2008 ANLENE Road Show, at the Dubai Bone & Joint Center (DBAJ).

ANLENE, specialized adult milk, and the Dubai Bone & Joint Center (DBAJ), set-up the Road Show in October 2008. Since then, 4,300 individuals across 30 venues have been screened to evaluate their risk of developing osteoporosis.

“We are very pleased with the number of people who have participated in this initiative,” said Rola Sullivan, Marketing Director, Fonterra Brands M.E. “With the valuable support of the DBAJ center, we were able to educate the community on how to prevent this silent and crippling disease. Read more

ANLENE Road Show on the Fast Track

Free Bone Scanning at Hor Al Anz Clinic, Dubai Media City and Sharjah Ladies Club

ANLENE, fortified milk powder for adults, in association with Dubai Bone & Joint Center (DBAJ), concluded the first week of the ANLENE Osteoporosis Road Show. Free bone scanning took place at a different venue every day of the week. Hor Al Anz Primary Health Clinic, Dubai Media City, Ladies Development Association and Sharjah Ladies Club were some of the venues involved.  In one week approximately, 1,150 women had their bones scanned to assess their current bone density in addition to receiving nutritional advice on maintaining good bone health from experts available at the booth. Read more

ANLENE to Launch Four Week Road Show to Tackle Osteoporosis

Campaign to Screen for Low Bone Density in Public & Private Sectors in Support of World Osteoporosis Day – October 20th, 2008

To commemorate World Osteoporosis Day, ANLENE, the world’s leading bone health brand, in association with Dubai Bone & Joint Center (DBAJ), U.A.E’s leading muscular-skeletal center, has declared October as the month of osteoporosis awareness and prevention across the UAE. In this regard ANLENE, specialized milk for women, will launch a free-bone scanning road show in the UAE. The campaign will kick-off in the second week of October targeting nationals, Arab and non-Arab expatriates living in Dubai, Sharjah and Abu Dhabi.
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