Fight osteoporosis, come to Dubai Mall this Friday



Free move stations, fitness advisors, consultants, bone scanning and more at The Dubai Mall this Friday, 27 April

This Friday Anlene is launching ‘Move for Bones’, an all-day free event at The Dubai Mall. Visitors will have the opportunity to get their bones scanned, talk to a nutritionist and take a journey through the Anlene Bone Tunnel. There will also be a series of move stations offering pilates, walking and Zumba, demonstrating how to prevent osteoporosis and build stronger bones.

Anlene’s 14-hour Move for Bones event in The Star Atrium at The Dubai Mall between 10am and midnight on Friday 27 April will have a doctor on hand to provide advice on how to maintain good bone health while qualified instructors will be on hand to offer helpful tips on how to exercise effectively to increase bone density and reduce the risk of developing osteoporosis.

According to results from the latest Anlene™ Bone Health Check, a free bone scanning programme run by Fonterra in the Middle East and Asia, one in three women in the Middle East is at risk of developing osteoporosis. Prevention is the only cure for this disease, which is why Anlene – the leading adult milk powder formulated for optimal bone health – is urging UAE residents to join the fight against this disease.

“We are hosting our Move for Bones event in The Dubai Mall, right at the heart of the city, and we will be offering women unprecedented access to nutritionists, fitness trainers, a doctor and bone scanning all in one place – and everything is completely free,” says Kamal Gupta, Managing Director, Fonterra Brands Middle East and Africa. “Although women are most at risk of developing the disease, Move for Bones is very much a family event so everyone is welcome to come along.”

Since 2005, Fonterra, Anlene’s parent company, has conducted more than five million bone scans in Asia and the Middle East as part of its research programme to raise awareness of the growing incidence of osteoporosis. These bone scans have provided Fonterra with valuable insight into the state of bone health across the region.

To date Anlene’s parent company Fonterra has spent over US$50 million on bone health research to increase its understanding of osteoporosis and the role of dairy in its prevention. This includes 18 clinical trials to evaluate how dairy best supports bone health. Fonterra is the International Osteoporosis Foundation’s (IOF’s) Regional Nutrition Partner in the Middle East. The partnership is dedicated to raising awareness of osteoporosis and improving bone health. As part of this, Anlene, a nutrient-rich adult milk and range of dairy products was developed by Fonterra almost 20 years ago to promote good bone health. The range was introduced to the UAE in June 2007. It includes a formulation of calcium, vitamin D, vitamin K, zinc and magnesium which combine to assist the effective absorption of bone nutrients and improve bone quality.


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