Less fuel consumption and more sustainable cars will be on the agenda at this year’s Dubai International Motor Show (DIMS) as the Middle East looks to new eco-friendly motoring options.

Over 100,000 visitors will experience the latest industry innovations and technologies at the biennial show being hosted at Dubai World Trade Centre from November 10-14, including sustainable solutions from the world’s leading manufacturers.

“Manufacturers will have the chance to show visitors how they’re responding to the rapid changes in the industry, especially when it comes to delivering sustainable solutions,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, Dubai World Trade Centre. “Visitors will also be educated about the different and exciting range of technologies evolving in this area, and how they can actively be part of the solution to build a more sustainable future.”

Awareness of more fuel efficient and ‘green’ vehicles in the region has been steadily increasing, particularly in the United Arab Emirates (UAE) following the deregulation of petrol prices that came into effect in August. Government initiatives are also focused on sustainability, with Dubai Police unveiling its electric mini-cars and motorbikes while the Roads and Transport Authority (RTA) of Dubai continues its campaign for running hybrid taxis.

BMW i8 – The world’s most progressive 2+2 seater plug-in hybrid sports car
Comprising an electric motor and a petrol engine, the BMW i8 plug-in hybrid combines the performance and appeal of a sports car with the fuel consumption and emissions of a small car. It accelerates from 0-100km/h in 4.4 seconds, using just 2.1L of petrol per 100kms and emitting just 59g/km of emissions. An all-embracing sustainability concept runs throughout the entire value chain of the BMW i8 using 100-per cent renewable electricity along with a high proportion of recycled and environmentally friendly materials.

Cadillac CT6 takes a big step towards more efficient and sustainable transportation
As one of the world’s lightest and most agile full-size luxury sedans, the Cadillac CT6 combines a variety of new technologies to achieve dynamic performance, efficiency and agility.

Not only does it offer higher levels of efficiency with the industry’s first application of cylinder deactivation technology on a turbocharged V6 engine, the Cadillac CT6 also features one of the industry’s most advanced automotive body structures. Its aluminium architecture incorporates 11 materials achieving strength, performance and competency while the all-new Omega architecture features 13 high-pressure aluminium castings for a lighter and harder body with “bank vault” levels of quietness.


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