Dubai Mall celebrates Dubai Shopping Festival with prizes and colorful entertainment

The Dubai Mall, the world’s largest shopping and entertainment destination and flagship mall development of Emaar Malls Group, is celebrating Dubai Shopping Festival 2012, the region’s largest shopping and entertainment extravaganza, by offering lucky shoppers prizes of up to AED 1 million. As a Strategic Partner of DSF 2012, The Dubai Mall’s DSF celebrations are based on the theme, ‘Just Imagine Having Everything You Desire,’ and will host an array of colourful entertainment activities, to be revealed in due course, assured to delight and surprise the visitors, from January 5 to February 5.

Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: “Having recorded an extremely successful year, both in terms of visitor arrival and retail sales growth, The Dubai Mall is welcoming the New Year offering our shoppers the opportunity to win an array of prizes that could change their lives for the better during Dubai Shopping Festival.

“The partnership with DSF 2012 reflects our commitment to further support Dubai’s retail and tourism sector, while also adding value to our visitors. The region’s premier shopping and entertainment event, DSF will give a head-start to the business sector of Dubai by driving the growth of varied sectors – from retail to leisure, hospitality, aviation and tourism.”

During DSF, visitors to The Dubai Mall who shop for AED 300 or more at any of the participating outlets will get the opportunity to enter draws to win up to AED 1 million. Four couples will be selected, one every week, to win a first-class round trip to Milan, Paris, London and New York for five nights including 5-star hotel accommodation. Twenty lucky winners, five every week, also stand to win AED 25,000 each in National Bonds; in all AED 500,000 worth of National Bond certificates will be awarded through the festival.

The Dubai Mall’s Facebook page and Twitter social media platform will also host several competitions during DSF 2012 providing attractive prizes to visitors. A special online game has been tailored for the DSF 2012 online promotion; visitors only have to invite their fans to The Dubai Mall social media forums to win maximum points and clinch the prizes. Each week, one winner will be rewarded an Emaar Gift Card worth AED 5,000, through draws.

Located centrally in Downtown Dubai, overlooking Burj Khalifa, the world’s tallest building, The Dubai Mall has over 1,200 retail outlets featuring the world’s most renowned brands. Offering the full breadth of retail choices, the mall’s retail outlets meets all shopping requirements of visitors – from fashion wear to accessories, electronic appliances to home furnishing, the latest communication gadgets to audio-visual choices, books, jewellery and much more. The Dubai Mall also has 160 food and beverage outlets – providing a choice for any taste.

Adding further to the mall’s appeal are its spectacular leisure attractions such as Dubai Aquarium & Underwater Zoo, which holds the Guinness World Record for the largest acrylic viewing panel; the Olympic sized Dubai Ice Rink; the region’s first SEGA Republic – the largest of its kind indoor theme park; KidZania®, the only one of its kind children’s edutainment centre in the entire Middle East region; and the 22-screen Reel Cinemas, one of the region’s largest megaplexes that can seat over 2,800 people. The spectacular Dubai Fountain, by the waterfront promenade of the mall, is another must-visit tourist attraction of the city.